Keep Fresh Content on Your Homepage

Adding fresh content to your site and your homepage is an often heard bit of advice from SEO consultants and advice columns. Yes, It is a good idea to keep your content up-to-date and fresh, but using information that isn’t pertinent to your site such as a weather feed or generalized information you can find on a host of other sites, it isn’t likely to draw much attention from the search engines. You need something more substantial and more on topic with your site.

Look for content that speaks to your audience. For example, maybe you own an SEO company and adding new content to your home page looks like a good idea. Well, if you write a blog on a consistent basis then your own blog posts can become homepage content through an RSS feed. As a matter of fact we have implemented this very tactic today on our own home page. If you look at the Big Oak homepage you will see an area that is displaying an RSS feed of this blog (SEO Blog) with a snippet from the two most recent blog posts. Now we have content that will change whenever this SEO blog is updated and most of the time the posts will be on topic. The search engines will notice my home page changes frequently and visit more often and give our site a higher value because of this.

If you aren’t an avid blogger, you can add content from other blogs or from search result and news feeds, but this can draw traffic from your site if your visitors follow links included in the third-party feeds.

Problems can occur as fresh content can cause your rankings to change based on the content displayed, but these fluctuations are usually minor and the benefits outweigh the negatives. Keeping a watch on your fresh content should be part of your strategy.

Be creative and think about what content would be of use to your visitors. Think about adding new products to the homepage or specials that change frequently. The key is to stay vigilant and automation is good answer. RSS feeds are a great way to do this and many shopping carts have the option to provide an RSS feed. Other ideas are writing tips, maybe 52 Industry tips in advance, that change out weekly. They don’t have to link anywhere and can simply be placed on the home page every Monday and so on. It is important to make it fun and easy, otherwise it will become a struggle especially if you are trying to provide the content yourself rather than displaying content from other sites or feeds. Be sure to get permission if you aren’t sure about copyright issues when using the content from other sites.

Please pass along any ideas you have for keep your homepage fresh with relative content.

6 Comments

  1. Putting a summary of your recent blog post is a great idea to do to your homepage. Do you just add this in each week, or would you recommend inserting a widget of your blog post. Would a widget have the same SEO advantages as opposed to just inserting text copy??

    Thanks,
    Joel Cohen
    http://www.RestaurantMarketing.com

    Reply
  2. You got me on the PHP and ASP bit. I”m just a marketing guy! Can you tell by looking if my blog http://www.RestaurantMarketingBlog.com would be compatible to the Carp program?

    Reply
  3. Joel,
    We use a program called CaRP from Gecko Tribe that pulls our RSS feed from our blog (or any RSS resource) and will place the pulled content anywhere you like. It is configurable and inexpensive. It is only for PHP though. I’m sure there are other programs like this for ASP if needed. But the idea is the same.

    Be careful and make sure the pulled content is not part of a javascript feed, it must be real html or else the spiders won’t read it.

    Reply
  4. Your blog is using PHP so you can install CaRP on the your blog and push an RSS feed to it. If you want to pull blog posts from that blog you will have to have PHP installed on your destination server.

    Reply
  5. Good article and very true. I have found that good content that update regulary can help with search engine placement.

    Just as long as the content is rich in keywords and relevant to your website, you will be fine

    Reply
  6. Can somebody tell me where i can get a “realtime” backlink check for free for the SEO Results?
    I have the problem that every backlink checker in the Search Engines gives a different result – sometimes more than 500 + or -.
    Do you also know which is the best backlink checker in web for an SEO beginner?
    Thank you for your answer and greetings.

    Reply

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