Keyword Density Myth – Find the Bonsai Trees
Is their an optimal keyword density?Our SEO copywriters have wrestled with this question for years. I believe there used to be an optimal keyword density, but nowadays I don’t think there is. I do believe there is a density level that will get your site penalized, but an optimal density is just a myth. Don’t believe me, then take a look and do a few searches in Google. Let’s try “bonsai trees”.
Here are the top four results and the keyword density for the term “bonsai trees” on each page.
- http://en.wikipedia.org/wiki/Bonsai – 0.17%
- http://www.bonsaiboy.com/ – 5.74%
- http://www.bonsaisite.com/ - 0% (Yes, that is zero percent)
- http://www.helpfulgardener.com/bonsai/ – 1.38%
From these examples you can clearly see that keyword density shouldn’t be a major consideration in your writing efforts.
Instead, focus on the on-page factors that help the search engines determine the ranking of your web page: title tags, link text, navigation, heading tags and quality content.
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