Keyword Research Tools - SEO Tip Week 2
In hind sight, I should have put this SEO Tip first but better late than never. You must do keyword research before you start optimizing your site, that much is obvious, but what tools should you use?
There are two excellent keyword research tools that I can recommend as professional tools. They are Wordtracker and Keyword Discovery. Both are great and both are different. At Big Oak we started with Wordtracker and move over to Keyword Discovery after a year or so. We felt KD had an easier interface and liked they way it worked us. This is not to say Wordtracker didn’t do a fine job for us, because it did. It was really just a matter of preference. You may find Wordtracker better for your method of research.
If you are just getting into the game you may want to try something else that is free to do your initial research. You can use Overture’s keyword search tool, but it is limited to one month of keyword searches and often isn’t working because too many people are trying to use it. You’ll want to move to the pay-for-use programs quickly if you are truly serious.
In any case, do not overlook this important step and don’t assume you know how people are searching for your product or service. If you optimize a site with the wrong keywords you may end up with a high ranking site but won’t convert your traffic! Correctly identifying the best keywords and search terms using a keyword search tool will help your odds of success and give you a fighting chance to target prospects who are more likely to turn into clients.
My colleague, Holly Rodriguez has written about choosing keyword research tools on her SEO copywriting blog, SEOScribe.com. Check it out if you would like more information.
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