Link Advertising Overload with Chitika Contextual Ads

Written on April 17, 2008 – 9:25 am | by bigoak |

While doing a check for backlinks to our wildly popular SEO Comic, I found this blog post (http://filehostfactory.com/site/8/?p=7268). What intrigued me the most was the overwhelming number of link ads (contextual ads) being placed in the post. If you look at the screen shot below you can see what I mean.

I counted 171 words starting with Filehostfactory and ending with “your own site.” Out of those words, 34 are being sold as Chitika ads. That is 20% of your content being sold to advertisers. Wow! And it doesn’t make reading it any easier either.

According to Chitika big money by top bloggers is a certainty so this type of in-your-face link advertising may be more prevalent as small-time bloggers seek a bigger piece of the blog advertising pie.

Has anyone had monetary success with this type of advertising? It would seem to drive viewers away in my opinion.

I do appreciate the link to our comic.

advertising-overload.gif
  1. 6 Responses to “Link Advertising Overload with Chitika Contextual Ads”

  2. By Vik on Apr 17, 2008 | Reply

    Those contextual links are a bit excessive! When you have an account with us you have access to our code panel in which you can pick and choose which type of ad units you would like to use. Certain units work better than others. The publishers that I work with constantly tell us that we are their best revenue source other then their best performing ECPM.

  3. By Shell Harris on Apr 17, 2008 | Reply

    Thanks for stopping by, Vik. Of course your product/service is being abused here, and I thought it was humorous. I’m surprised to hear that your service is out performing Google Adsense. Do you have any examples or case studies of this?

  4. By Vik on Apr 17, 2008 | Reply

    Shell, AdSense is great and we’re not out to replace it…as that will never happen by anyone…but our new code (Premium Listings) have been shown to produce a much higher CPC…they only appear 20-30% of the time. Our highest performing ads are coming from the Premium Listing advertisers in these categories; Automotive, Finance, Travel and Technology.

    The agreement we have with our advertisers in order to maintain maximum CPC rates, allows us to show a premium paying ad only on your pages where the end user has landed directly from a search engine (Google, MSN, and Yahoo). The rest of the time the ad will redirect to your next best performing ad unit (or you can show one of our “regular” ad units).

  5. By Vik on Apr 17, 2008 | Reply

    If you would like to see a case study, visit this link:

    http://www.problogger.net/archives/2007/05/12/top-5-gwp-winner-and-the-1-reason-why-chitika-rocks/

    Cheers!

  6. By Mike Baccarat on Apr 18, 2008 | Reply

    I used Chitikia once but it didn’t perform very well for me..

    Perhaps the service is better for more product oriented websites, as opposed to service or entertainment websites.

  7. By Bryan on Sep 25, 2009 | Reply

    It is just my opinion, but I avoid sites that look like that. One of the main reasons is how can the information be valuable if the author is writing it might ads in mind? One or two links is fine, but come on!

Sorry, comments for this entry are closed at this time.

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