Link Building – All Links Are Not Equal
When considering search engine optimization (SEO), links are an incredibly important element of a successful campaign, but all links are not the same. Links are very important whether they are links within your own site, or links from other websites pointing to the various pages of your site. Search engines consider links when formulating their ranking algorithms. If a search engine’s spider does not follow a link, or cannot see a link, then it does not count as a link for SEO.
Normal HTML Links
To begin, let’s examine a normal link. The HTML code for a normal link would contain an opening and closing Tag with text or an image inside of it:
<a href=”http://www.yourdomain.com/page.html”>this text is a link</a>
This is the best kind of link to use because search engines precisely understand which page the link is pointing to, the page it’s pointing from, and the text contained within the link. These types of links pass along Google PageRank and add value to your SEO efforts.
Read the rest of the article on identifying links for link building