How to Build Links with Flickr – SEO Tip Week 33
If you read my post about Squidoo last week you know I got addicted to it just a little bit. Our SEO company has started using Squidoo as a tool and sometimes one tool can lead you to another. This discovery was totally serendipitous. As I was trying to market my own Squidoo pages (lenses as Squidoo calls them) I had a thought on how to use Flickr to build links. (Flickr is an online photo management, photo sharing web 2.0 site.) I had been placing some images on Flickr so I could then link to them from my Squidoo page. Once all the images were in place I went back to Flickr to start naming them and adding descriptions. Then I thought, “Can I place text links in the descriptions?” And you what, I could and you can too. Flickr allows you to place links in the photo descriptions and they are real HTML links that are followed by the search engines.
I’m sure you can see the uses for this. Does you site sell products? Can you place the photos on Flickr? If so, you should add your product photos and each photo should have a title, description and link to that product. These links meet many of my perfect link criteria especially since you control the anchor text of this one-way link. Of course you should always make sure the link makes since. If you are selling a bike, take a picture of the bike put it on your Flickr account and then link to that bike on your site.
Flickr images are returned in search results and Google currently has 26 million pages cached so Flickr has good search engine visibility.
To further prove this works, do a search in Google for ‘dark phoenix costumes‘. I’m a bit of an X-men fan and so I posted some artwork of the Phoenix character which is the subject of my Squidoo page. As of August 19, 2007 you should notice that the #9 search result is my Flickr page I created and the #6 result is for my Phoenix Squidoo page. The Flickr Dark Phoenix Costume page only took one week to be cached by Google and now a one-way link has been cached with keyword rich anchor text.
Please don’t abuse or spam this technique but instead try to provide information for your customers with the photo. I’m sure Flickr would have no problem turning all the links to redirects or nofollow links such as Wikipedia. Don’t abuse, just use.
Let me know if you have tried this already or what success you have had with this strategy.