Link Buying Becomes Comical

Our latest Ranked Hard, SEO Comic, is up for viewing. It deals with the concept of link buying and Google’s sporadic approach at curtailing the purchase of link. Take a look at Crazy Eddie’s Link Emporium.

Here is an excerpt from my post under the comic. Please visit and read the entire rant on link buying.

If you would listen to Google, and why wouldn’t you, you would be led to believe that they are against link buying and don’t reward sites who do buy links. In fact, they will penalize sites that do buy links. Don’t believe me? Read Google’s engineer Matt Cutt’s own words on buying and selling links. They even provide a handy dandy form to report paid links. Find a site selling links? Report them. Find a competitor buying links? Report them. Then, your site, which is honestly gathering links, should rise to the top of the rankings. Right?

Wrong. Oh, so very wrong.

Google has been caught selling links more than once. So they understand the temptation and financial rewards of selling a link. But the rewards can be much greater when buying a link: higher search rankings, more customers, more sales and more profits. But if link buying is really being stamped out by the big G, then why, oh why, are so many people doing it and dominating the search rankings?

Read the rest of rant.


  1. Great comic as ever – how can google be against link buying when they have themselves been found selling links. I agree with the comment that surely it should be company policy to make every link noFollow. That way the site that is gathering links honestly will rise to the top of the rankings.

  2. Sounds to me like a rather insolvable problem which Google itself is largely creating by putting so much emphasis on PR and inbound links as the factors in SERPs – and the nature of the competitive beast of society which is to compete, compete and compete.

    Like with the drug wars, the little guys get caught and penalized the most and the big guys can buy their way out. They have to come up with a way that doesn’t rely so heavily on links…

  3. I can see how google can be tempted by selling links, but it undermines their very business. What if MS’s Bing turns out to be better AND honest, for a change?

  4. Link buying is a bit of a joke. Tried it, got stung, now just plugging away the old fashioned way!

  5. It is fact that a link from credible website to your site holds a lot of value. Few quality backlinks from such credible site will change the entire scenario of your website in SERPs and ultimately results in huge traffic to your website. Here is the Google statement on buying links for advertising purposes: “Not all paid links violate our guidelines. Buying and selling links is a normal part of the economy of the web when done for advertising purposes, and not for manipulation of search results.”

  6. Great ranting indeed. I didn’t know Mashable or Google were selling links! !oh!