Ms. Dewey Search Engine

Written on October 23, 2006 – 5:04 pm | by Shell Harris |

Well, someone (Microsoft) finally made a search engine that throws Google’s logic in the face of everything we know about search engines. Ms. Dewey is uses Live Search (Microsoft’s search engine) to produce search results so I’m inclined to think this is merely a marketing ploy and not a serious attempt and reinventing how we search.

If you go to the siteand take a look you’ll see it requires flash and there is video and slick looking screen. No simple white background and minimal design like Google. It also takes 3 times as long to display results and you can only view a few at a time without scrolling. So why would someone give it a try? Well, it is fun, it is a nice brief diversion and its something different, if only for a day. Oh, did I mention it is hosted by Janina Gavankar. What male internet searcher wouldn’t want an attractive femal interacting with them if even she is only real in cyber space.

I’m sure most people will denounce Ms. Dewey for her long downloads, poor user interface and complication of what should be a very simple procedure. But on the other hand, it was cute (probably too cute for most searchers), made me think about why search works now and it did prompt me to write a blog post about it.

The question now is when will they build a search engine with a female perspective in mind.

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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