Nofollow Helps Internal Linking and Conversions – SEO Tip 51

Written on December 20, 2007 – 3:45 pm | by Shell Harris |

I am a big fan of Marketing Sherpa and I have recommended them before when I posted ‘About Us’ pages can increase conversions. Well, another Marketing Sherpa study has caught my attention, describing how words increase conversions.

A few months ago I wrote an SEO tip explaining why you don’t want to use ‘click here’ for SEO, but we also know conversion rates increase when visitors are instructed to ‘click here’, ‘read more’, ‘buy now’ and so on. What is an SEO company to do?

How can search engine optimization and good user experience coexist? Both are important to the success of your website, but at times they seem at odds with each other. The solution is very simple, if not well known. Use the “nofollow” tag on the ‘click here’ links and make sure you also have a descriptive link with keyword-rich text available as well.

While the “nofollow” tag was originally set up as a spam fighter, it can be used with surgical precision to increase conversions, without hurting you SEO campaign. (Read more about the uses of nofollow) It helps because it will tell the search engines not to count or follow the link with the nofollow attribute. This means the keyword-rich link, without the nofollow, will be followed, helping the destination page’s link popularity.

How do you use nofollow?
Normal link:
<a href=””>Click Here</a>

Adding the nofollow attribute:
<a href=”” rel=”nofollow”>Click Here</a>

Using it on your site might look like this:
Click here for the best deals on dog treats.

The HTML code would look like this:
<a href=”” rel=”nofollow”>Click here</a> for the best deals on <a href=””>dog treats</a>.

Finally, SEO and Site Usability living in perfect harmony, until we start talking about graphics vs. text. ;-)

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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  1. 14 Responses to “Nofollow Helps Internal Linking and Conversions – SEO Tip 51”

  2. By Matt on Dec 20, 2007 | Reply

    yeah, I would tend to avoid “click here” like you stated but no follow is a good solution around it. I was going to make some links on my site no follow like about/faq but realized someone might need/want to find it through SE’s.

  3. By Gabriel Gervelis on Jan 2, 2008 | Reply

    Using noFollow tags to control link juice is a good idea. I have used noFollow and shot out links from home pages with no worries!

  4. By DNL on Jan 15, 2008 | Reply

    Maybe you guys should write an article about how to detect hidden text on sites…I recommend disabling CSS and the sites are very different right?
    Of course is risky for a client’s site..think about competitors who can find that and report it to Google..this is the stuff Google bans a site me works very well..too bad… I was starting to love your blog
    Good luck

  5. By Pinky on Jan 24, 2008 | Reply

    Nice tips.

  6. By SEO Solutions on Jan 25, 2008 | Reply

    Using the no-follow command could really help a site in terms of polishing its outbound links and controlling PR pass

  7. By Dan - Life Coaching on Mar 26, 2008 | Reply

    That’s really helpful and immensely simple! Thanks for this.

  8. By Jeff on Mar 28, 2008 | Reply

    “Nofollow” links are still followed. They just don’t pass weight.

    Search engines lie.

    This is similar to how pages that you insist that you do not want to be crawled in your robots.txt are still crawled by Yahoo.

  9. By Pradeep on May 17, 2008 | Reply

    Yeah nofollow is good to filter your outbound links from your main post body

    but i dont know why most of blog publisher dont remove nofollow attributes from there comment field

    cant we show some courtesy to our visitor who spend some time to reply or praise our work?

  10. By Mark White on May 23, 2008 | Reply

    let me also add some emphisis on the fact that no follow links are followed , but they don’t add in the page rank value.

    Submit Free Articles

  11. By Bill on Jun 10, 2008 | Reply

    Great article, they talked about this at SMX in Seattle this year. Wonder when nofollow will fall into the realm of gray hat SEO and Google will have to take action against it.

  12. By Rob on Jun 23, 2008 | Reply

    Nice article. Very informative.

    Just so you know, the link to marketing sherpa is not correct.

    its linking to another site.


  13. By Shell Harris on Jun 23, 2008 | Reply

    Rob – The link to Marketing Sherpa has been fixed. Thanks for the heads up.

  14. By SEO/webdesign=1.prioritet on Apr 20, 2009 | Reply

    As Bill says, no-follow are still followed, but they are without value. I think they lost their value after the Big Daddy Update in 2006. It looks good in a sitelink test, but they doesn´t help you.

  15. By Aron on Jul 9, 2009 | Reply

    It depends on what kind of nofollow link it is. I give you sample wikipedia is a nofollow link site and yet why is it always ranking?

Sorry, comments for this entry are closed at this time.

Big Oak SEO Blog

This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at or give us a call 804-741-6776 to see how we can help your company. More

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