Big Oak Online Marketing Blog

Our Team Gives Expert Advice on SEO, SEM, PPC, Site Design and all things dealing with online marketing.

How to Tell if Google Has Penalized Your Site

How to Tell if Google Has Penalized Your Site

We like to answer SEO questions from our readers and potential clients. This one came in and I thought it might be helpful for site owners who aren’t sure if they have been penalized by Google. How Do I Know if Google Has Penalized My Site? Not all penalties are the same. Some are manual penalties and these are usually very simple to deduce. Log in to your Webmaster Tools in your Google account and check your messages. If you do have a manual penalty you will see a message stating you have a manual action against your site and why. See an example of this manual penalty. The other type of penalty is an algorithmic penalty. Algorithmic penalties can be spotted by SEO professionals such as ourselves. But there are some things to check to help you find out (or give us a call 804-741-6776): If your website is not ranking for your company name or brand name. This is usually the first thing to check and if you don’t find your site ranking for this information it is almost a certainty you have a penalty. You see most or all of your search result rankings moving from page to page two or three or further. No first page rankings is a bad sign, especially if you have them at one time. If your site’s PageRank has dropped. Google rarely updates PR holistically any more, but they will drop PR on a penalized site out of the blue. Take a look and see what your site’s PR is. If it is a zero or a one you may...
Google Penalty Not Removed?

Google Penalty Not Removed?

When faced with a Google penalty there are lots of mistakes site owners and SEO companies can make when trying to have it removed. Site owners are doing their best, but the very fact that they are penalized or banned, may show they do not have knowledge or time to get the Google penalty removed themselves. Sound familiar? And many SEO companies are looking to make a fast buck and aren’t thorough in their work to get the site back in Google’s search index. Shoddy work, not lack of knowledge, is the problem with most poor SEO companies. No matter what any person or company may tell you, if your site has a Google penalty, there is no easy fix. You have to be diligent in finding every single spammy backlink, whether you placed it or not,  and that means using more than just one tool to find those links. We use a multiple tools, some that we pay monthly for access to use. After finding all the links, you have to be sure and only delete the links that may be causing the penalty, not the good links that support higher search result rankings. And then you must work towards getting all the bad links removed. Then you must show Google you have tried your best and that means submitting documented proof. CLICK TO SEE OUR PENALTY REMOVAL METHODS If you are reading this you may be at any point in the road to getting the Google ban removed; and if you are at the point having hired a SEO company and they have failed, I would ask...
How Do We Find the Right Keywords for Our Clients?

How Do We Find the Right Keywords for Our Clients?

If you are reading this blog post, you probably already understand the concept and importance of keywords and the research that goes into finding the right keywords to bring customers to your site. Choosing the correct keyword phrases (not just keywords) can mean the difference between your site being a success or failing quickly. The choices you make when choosing your keyword phrases should take the following into account: what your customers are looking for (be careful not to simply choose industry terms your customers may not know) which pages you want them to find (inserting keywords on important pages, not just the home page) what is the competitive nature of the keywords you are choosing (no point in trying to rank for keyword phrases that are out of your reach) ROI is king at Big Oak so we want to choose keywords that bring in the best return on your investment. This means that we don’t always target the most popular keyword phrases; we target the keyword phrases that will bring the most traffic that converts to sales. Longer phrases can be much easier to rank for and usually bring in a more focused buyer, not someone merely kicking the tires. How do we find the keywords? What tools do we use for keyword research? At Big Oak we use a variety of tools for choosing the best keyword phrases for our clients: Google AdWords Keyword Planner The defacto keyword research tool for us and probably all SEO companies. We use it for both SEO keyword research and AdWords (PPC) research. If you take a look you will...
Get a View of Big Oak’s Office from Above

Get a View of Big Oak’s Office from Above

I bought a flying drone (Phantom 2 Vision, quadcopter) and decided to try it out by taking some aerial video in front of our Richmond offices (located near Innsbrook) and added some music I looped from Garage Band. It was a fun experiment and I thought it was unique enough to put on our Youtube channel. Here is the video if you want to see some of the West End of Richmond from 400 feet up. If you are interested in our marketing services, and wish to see the inside of our offices, please give us a call...
Big Oak Ranks #15 Nationally in List of Best Local SEO Companies

Big Oak Ranks #15 Nationally in List of Best Local SEO Companies

In a 2014 ranking of the Best Local SEO Companies, performed by e-ventures Worldwide, Big Oak was ranked #15 nationally. As with most awards and recognitions, you should take them with a healthy grain of salt; but it is always nice to be recognized for doing something right. Rather than link to the list with other competing SEO companies, I have provided a screenshot of our placement. As for the authenticity of the research by e-ventures Worldwide, you can read more about them on their site. I pulled this image from their home page that speaks to their credibility and how they provide rankings. Here is our ranking as we were listed at #15 for Best Local SEO companies. We would love to speak with you (call us at 1-804-741-6776) if you are interested in becoming a locally-focused client in our Richmond, VA market, or anywhere else in the country.   Learn more about the excellent Local SEO services we provide. We pride ourselves on helping smaller companies connect with their customers while achieving a good ROI. Give us a call if you want to know more about how we can help you –...
ALS Ice Bucket Challenge by Big Oak

ALS Ice Bucket Challenge by Big Oak

A few members of the Big Oak team did the Ice Bucket Challenge. It was fun, cold and wet. We donated to ALS and if you want to you can as well. Not much to say except here is the video and we issued the challenge to our friends at CoLab, also located in our hometown of Richmond, Virginia. No time to watch? Then here is the climatic...

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