PRWEb vs. PRNewswire Press Release Service for SEO – SEO Tip Week 38

Written on September 25, 2007 – 6:31 pm | by Shell Harris |

SEO TipsWhen submitting press releases as part of our SEO services we are often asked why we chose as our vehicle for submission rather than PRNewswire. When compared across our big three parameters PRWeb is the better service for our purposes. PRNewswire seems more like something large companies use to get out news because they send your release more to journalists and less to Web outlets. This summarized it nicely: “Services such as PRNewswire and Newswire provide a far more targeted channel to specific demographics than the cheaper alternatives, however unless you’re willing to pay top-rates, the SEO benefit (on a keyword level) is less.”

Pricing is more affordable, which our clients certainly appreciate.

PRWeb PRNewswire
No membership fee. Their “average” press release costs is $80 with the SEO Visibility option being $200. Membership based with annual fee of $150. From their site: “The cost of distributing your news release is determined by the newsline you select and the length of your news release. Each newsline covers a specific geographical area ranging from local, regional, national and international. Prices start at $180 for a city/metro or statewide distribution. A national distribution starts at $680.”PRNewswire Toolkit

The reach appear to be better on the web, which is our focus.

PRWeb PRNewswire
“Gets picked up in leading online news sites like Yahoo! News, Google News,, and Topix. Additionally, your press release is distributed through a host of other online news sites including our own and, which deliver over 50 million page views each month.” “Your message will reach mainstream and industry trade media, thousands of web outlets and PR Newswire for Journalists, a digital media channel serving more than 85,000 registered journalists across the globe.” No mention of Google News ” among 3,600 of the world’s most widely accessed Web sites”

Cached Pages
Of course this is just one example, but Google may index PRWeb better as well.

PRWeb: August 28 press releaseCached – PR3 value.

PRNewswire: August 28 releaseNot cached – Page has been cached but no PR value.

Both sites have their advantages, but for SEO, it would appear the is still the best choices for helping your rankings.

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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  1. 13 Responses to “PRWEb vs. PRNewswire Press Release Service for SEO – SEO Tip Week 38”

  2. By Gabriel Gervelis on Jan 1, 2008 | Reply

    I have not used PRWeb or PRNewswire, however i am in need of a good press release system. Thanks for the info, leaning to PRWEB!

  3. By frank on Jul 23, 2008 | Reply

    Thank you fo make it clear!
    I quess I will use PRWeb and PRNewswire!
    But can you get any page backlink out of this??

  4. By Shell Harris on Jul 27, 2008 | Reply

    Yes, you can get many backlinks from this strategy. You won’t get backlinks that are followed from, but you will get backlinks from other sites who pick up the press release. Free content finds its way around the Internet.

  5. By Barry Wise on Sep 15, 2008 | Reply

    I’ve used a number of times an I think it’s definitely worth the money. But don’t rule out some free distro sites like for building pageranked backlinks.

  6. By Martin Pavlovic on Oct 25, 2008 | Reply

    Another very good site that is overlooked which has been around for awhile is

    Excellent diamond in the rough…

  7. By Shell Harris on Oct 27, 2008 | Reply

    Martin – was not included because it doesn’t allow links in the press release, at least no that I could see. And since we use press releases for link building it is not considered a good use of time for the SEO benefits.

  8. By Scott F on Dec 24, 2008 | Reply

    Both these solutions appear to be pretty costly. What is a good route to go if you are a marketing company that needs to promote clients?

  9. By Shell Harris on Dec 29, 2008 | Reply

    Scott, it depends on your needs, to some degree. The solution is helpful for SEO but the $200 can be a steep cost. Sometimes I think the $200 can better used elsewhere if that is all you have to spend. But for a holistic approach I like spreading my link building to this niche as well. If you just want PR value you might be better off using the other option, but I’m not qualified to be certain.

  10. By Hemang Doshi on Mar 25, 2009 | Reply offer low cost SEO PR distribution service and its link count as high value. Try it

  11. By Portugal Web on Mar 30, 2009 | Reply

    I dont know about PRWEb vs. PRNewswire.I have not used also…but it is very useful for us. You give great information about PRWEb. I understood about this.I think in future it will help for me.

  12. By Todd Helvik on Jul 27, 2009 | Reply

    I just used the SEO package with PRWEB and was pretty impressed to see where the release was picked up, Google News, Yahoo News, etc. and will wait to see what kind of results I get in the SERPS.

  13. By John on Jul 29, 2009 | Reply

    Hi guys!
    Have you used Marketwire or heard of Marketwire before. (i do work for them, so I am a little biased), but I would encourage you to compare and contrast SEO differences with Marketwire and PR Web as well. We have plenty of clients that have switched over to us from PRWeb for a better SEO product(as well as less expensive).
    I would be more than happy to talk further to anyone that wants to contact me outside of this forum!


  14. By Peter on Oct 1, 2009 | Reply

    I visited Marketwire website today but found no pricing information. This totally turned me off. It’s not the way to do online business. Customers wants to know the pricing data real-time.

    John, I am sure you can come with tens of reasons (such as each client has a different need, …) why you don’t publish prices, but that’s not what majority of the customers expect these days. Just look at PRWEB. One of the main reasons of their success is the availability of pricing information online.

    My two cents.

Sorry, comments for this entry are closed at this time.

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This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at or give us a call 804-741-6776 to see how we can help your company. More

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