Reason 1,000,001 Why Quality Writing Matters
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While I’ve discussed why having quality writing is important for various reasons on our SEO Copywriting Blog, the following image shows why not only is writing quality content important, but paying attention to your meta descriptions can be equally important.
While the website bullysticks.com may be ranking in the top position for the keyword “bully sticks”, their meta description “boasts” that their “prices do not compare!” Clearly not the message they meant to send to potential customers. While bullysticks.com seems to be claiming that their prices are higher than their competition, our client, Best Bully Sticks, has a meta-description that clearly states how their high quality product, low prices, and customer service make the difference.
Meta descriptions do get read so make sure your’s says something useful. Amazing how four little words can make a difference.
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17 Responses to “Reason 1,000,001 Why Quality Writing Matters”
By Yry Rent A car on May 16, 2008 | Reply
If I were in their place, I would be also concerned about the meaningless keyword-stuffed title :). Also I like to have the sentence ended in the meta description.
By geri on May 17, 2008 | Reply
We have to keep an eagles eye on our content.
By OB on May 19, 2008 | Reply
Always pick the right word to avoid losing out. Words can make big difference even if only one word..
By zohai on May 20, 2008 | Reply
Haha! Of course meta-description are as important as frontpage title and domain name =) Cheers.
By Troy Bingham - phone dialer on May 20, 2008 | Reply
we have had these problems as well. copywriting is a big deal.
By Renato Rodic - Internet Marketing Coach on May 20, 2008 | Reply
Right word and as minimum as possible… in title and description. Keep it simple to primary and secondary keyword in title - and make your description be an ad for your page…
By Bill on May 21, 2008 | Reply
I agree, there are not many things that can hurt the perception of your business more than bad spelling and grammar on your website or search result.
By samurai on May 24, 2008 | Reply
Since the search engines look at text only (currently), you’d think that it would be one of the top considerations of any site!
By Southwest Rugs on May 25, 2008 | Reply
Most certainly agree with you. Thanks for posting this article. Keep it up.
By theodore on May 28, 2008 | Reply
Meta tags matter, but not much. At the end of the day, its the number of backlinks that you have which will help you rank.
By Tapet on May 30, 2008 | Reply
If you guys run an Adwords campaign, using the best ads as meta description or part of it might be a good idea. And having an indented listing is worth more than the first spot they got it.
Congrats!
By SEO Solutions on Jun 1, 2008 | Reply
I write daily sometimes, actually most often, at night. I leave the post until the next day. When I find that I didn’t articulate my position well. Then about once a week my partner updates my work. It not a perfect system. But it is way better than before.
By Robin Lee on Jun 1, 2008 | Reply
Backlinks are important, but so are meta tags. If you want to convert, you need to have good writing.
By Monte on Jun 2, 2008 | Reply
Sometimes people get carried away with their descriptions and they make them too long. Google only searches the first 155 characters, so if it is longer than that you are wasting your time and not utilizing your keywords.
By Tracy on Jun 3, 2008 | Reply
I know so many people who have hired overseas writers for their content. Of course it does not last long, even though it is cheap the message does not even come close to coming across so it is a waste of money.
By Gincuiz on Jun 4, 2008 | Reply
well said. all the small things matter. even a meta description
By Puzzle Guy on Jun 12, 2008 | Reply
Yes. Even if its just a word, it can mean a whole different thing. Wrong words used can mislead people.