Reason 1,000,001 Why Quality Writing Matters

Written on May 11, 2008 – 10:10 am | by n3r0ag3nt |

While I’ve discussed why having quality writing is important for various reasons on our SEO Copywriting Blog, the following image shows why not only is writing quality content important, but paying attention to your meta descriptions can be equally important.

While the website may be ranking in the top position for the keyword “bully sticks”, their meta description “boasts” that their “prices do not compare!” Clearly not the message they meant to send to potential customers. While seems to be claiming that their prices are higher than their competition, our client, Best Bully Sticks, has a meta-description that clearly states how their high quality product, low prices, and customer service make the difference.

Meta descriptions do get read so make sure your’s says something useful. Amazing how four little words can make a difference.


  1. 23 Responses to “Reason 1,000,001 Why Quality Writing Matters”

  2. By Yry Rent A car on May 16, 2008 | Reply

    If I were in their place, I would be also concerned about the meaningless keyword-stuffed title :). Also I like to have the sentence ended in the meta description.

  3. By geri on May 17, 2008 | Reply

    We have to keep an eagles eye on our content.

  4. By OB on May 19, 2008 | Reply

    Always pick the right word to avoid losing out. Words can make big difference even if only one word..

  5. By zohai on May 20, 2008 | Reply

    Haha! Of course meta-description are as important as frontpage title and domain name =) Cheers.

  6. By Troy Bingham - phone dialer on May 20, 2008 | Reply

    we have had these problems as well. copywriting is a big deal.

  7. By Renato Rodic - Internet Marketing Coach on May 20, 2008 | Reply

    Right word and as minimum as possible… in title and description. Keep it simple to primary and secondary keyword in title – and make your description be an ad for your page…

  8. By Bill on May 21, 2008 | Reply

    I agree, there are not many things that can hurt the perception of your business more than bad spelling and grammar on your website or search result.

  9. By samurai on May 24, 2008 | Reply

    Since the search engines look at text only (currently), you’d think that it would be one of the top considerations of any site!

  10. By Southwest Rugs on May 25, 2008 | Reply

    Most certainly agree with you. Thanks for posting this article. Keep it up.

  11. By theodore on May 28, 2008 | Reply

    Meta tags matter, but not much. At the end of the day, its the number of backlinks that you have which will help you rank.

  12. By Tapet on May 30, 2008 | Reply

    If you guys run an Adwords campaign, using the best ads as meta description or part of it might be a good idea. And having an indented listing is worth more than the first spot they got it.

  13. By SEO Solutions on Jun 1, 2008 | Reply

    I write daily sometimes, actually most often, at night. I leave the post until the next day. When I find that I didn’t articulate my position well. Then about once a week my partner updates my work. It not a perfect system. But it is way better than before.

  14. By Robin Lee on Jun 1, 2008 | Reply

    Backlinks are important, but so are meta tags. If you want to convert, you need to have good writing.

  15. By Monte on Jun 2, 2008 | Reply

    Sometimes people get carried away with their descriptions and they make them too long. Google only searches the first 155 characters, so if it is longer than that you are wasting your time and not utilizing your keywords.

  16. By Tracy on Jun 3, 2008 | Reply

    I know so many people who have hired overseas writers for their content. Of course it does not last long, even though it is cheap the message does not even come close to coming across so it is a waste of money.

  17. By Gincuiz on Jun 4, 2008 | Reply

    well said. all the small things matter. even a meta description :)

  18. By Puzzle Guy on Jun 12, 2008 | Reply

    Yes. Even if its just a word, it can mean a whole different thing. Wrong words used can mislead people.

  19. By Mohdnaved on Jul 9, 2008 | Reply

    no doubts meta tags specially meta description tags are very useful for search engine (specially Google)

  20. By JC on Jul 24, 2008 | Reply

    This is in response to Renato Rodic’s “expert” comment about SEO…he’s smart in hiring a professional SEO content writer in order to create quality SEO content, but where he is failing recently is in paying that writer. Now he is selling intellectual property he doesn’t own. This is NOT a recommended way of working. If you hire a pro, legally, you must pay that person, especially when you’re selling the work to a client.

  21. By fivekitten on Jul 27, 2008 | Reply

    SEO Solutions I totally agree with you – letting your writing sit for a day makes a world of difference. Web developers need to understand this when creating deadlines. Of course…no matter how many times you read over something you can usually find a way to make it better. I get really tired of reading poorly written articles though.

  22. By Linda Adams on Sep 16, 2008 | Reply

    Great post. Thanx for sharing.I really enjoy it! looking forward to more.

  23. By Tom Bradshaw on Apr 10, 2009 | Reply

    I agree, spelling is so important. Poor spelling looks unprofessional and can be enough to lose potential clients. that’s why I always double check my work.

  24. By SEO Nottingham on Aug 24, 2009 | Reply

    Tom I agree, there is nothing more disturbing than reading something that doesn’t make sense for 2 reasons. Either it is very poorly written copy or the copy is filled with keywords, therefore losing relevance and not making sense to anyone.

Sorry, comments for this entry are closed at this time.

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