Reason 1,000,001 Why Quality Writing Matters
While I’ve discussed why having quality writing is important for various reasons on our SEO Copywriting Blog, the following image shows why not only is writing quality content important, but paying attention to your meta descriptions can be equally important.
While the website bullysticks.com may be ranking in the top position for the keyword “bully sticks”, their meta description “boasts” that their “prices do not compare!” Clearly not the message they meant to send to potential customers. While bullysticks.com seems to be claiming that their prices are higher than their competition, our client, Best Bully Sticks, has a meta-description that clearly states how their high quality product, low prices, and customer service make the difference.
Meta descriptions do get read so make sure your’s says something useful. Amazing how four little words can make a difference.