Register Your Domain for More Than One Year – SEO Tip Week 15

Written on April 13, 2007 – 7:27 am | by Shell Harris |

I have an easy SEO Tip this week. Make sure you register you domain name for more than one year. Register it for a minimum of three years and more if you can. This is especially important for new sites. The search engines, particularly Google, want to see that you believe your site is going to be successful. They also want to be sure that your site will be meaningful. A good indicator can be fort the length of time you register your domain. And the first place they check is with your domain register company (e.g. Godaddy.com).

Google has also filed United States Patent Application 20050071741 stating this very fact.

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.”

Another good reason to increase your domain registration period is it will prevent you from accidentally losing the domain name because you overlooked or didn’t receive the reminder email to renew.

While this tip is not going to rocket you to #1 in the search results, it can provide a quicker exit from the Google Sandbox and may provide some boost in your rankings. With so many contributing factors why overlook one of the easiest things to do. Go ahead and renew, it’ll do a website good!

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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  1. 3 Responses to “Register Your Domain for More Than One Year – SEO Tip Week 15”

  2. By Orderer on Apr 14, 2007 | Reply

    Is that a fact? I always only pay for a year in advance cause I figure I can’t trust the registrars for too long a period of time. Would you please share the source of the info, if there is one?

    Thanks a lot!

  3. By Shell Harris on Apr 14, 2007 | Reply

    There are many sources that agree with my post. Here is another article about this from Search Engine Guide.
    Google has also filed United States Patent Application 20050071741 backing up my theory.

    ‘Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.”

    Of course there are also people who think this is a ploy cooked up by the domain name registering companies. I still hold that it is good business practice and a small investment. Whether you do it for 10 years or 2 years is up to you. I still say it makes sense for a host of reasons, betting rankings is just one of them.

  4. By Vjeko on Apr 20, 2007 | Reply

    Hi to all!
    I don’t have a lot experience but I am certain that this is very important factor.
    I have just realised why my site went down from 10th postion to 80th!!!
    I am not joking. I was on free server and the service was free ‘for ever’.
    When I changed IP address of the site, and paid domain for 1 year it went down.

    Regards,
    Vjeko from Croatia.

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This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at contact@bigoakinc.com or give us a call 804-741-6776 to see how we can help your company. More

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