Research Your Competition with Yahoo Site Explorer – SEO Tip Week 28
I’ve got a simple SEO tip today. As an SEO Company we are always doing competitive research. Many of our clients are astounded at the wealth of information that can be discovered using Yahoo’s Site Explorer especially for competitive link research. Site Explorer can help you track down the links pointing to your competition and allow you to contact those same sites and request or pay for a link to your site.
Yahoo’s search engine also provides information about competitor backlinks. You can find tools to do this for you but going to Yahoo! Search and typing in the following commands will work just as well.
- If you are looking for web pages that link to multiple competitor, usually you will find good backlink pages like this, you would type in:
- We also should all know how important .edu and .gov links can be to our site. So why not look for competitors who have these links. I’ll give an example as if I was looking. I would type in a keyword such as “seo” and then do a search for only .edu domains. I would type in: seo site:.edu Replace the .edu with .gov for government backlinks.
Of course there are many other things you can do for research and seeing what advanced options are available can be a great catalyst so be sure to view the advance search options in Yahoo! for more ideas.
Google also has advanced search but I think Yahoo! does a better job with options and functionality, especially when it comes to researching backlinks.
Please send any suggestions or add them to the comments on this SEO tip. We are always looking for new ways to improve our SEO research methods.