Search Engine Optimization Pitfalls in Google
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On Page Factors - Is Your Website Search Engine Friendly?
So you have a website but where is it on Google? Have you fallen
foul of a penalty or have you overlooked one of the many common
search engine optimization pitfalls when designing your
site?
Understanding what works for the search engines and what doesn’t
when it comes to the content on your website can have a crucial
impact on the relevance and/or page rank of your pages from a
SEO perspective.
Here we highlight common mistakes that could affect your ranking
on Google and other search engines.
Optimizing for the Correct Keywords
Basically ‘Get real’ about what keywords you feel your website
can be ranked for. If you have a ten page website in a highly
competitive market then ranking naturally for the major terms
will be close to impossible.
Use the Overture keyword tool together with the number of
results on Google to find out what keywords are searched for and
how many other websites are targeting them. If you are lucky
then you might even find a popular keyword that not many other
websites are optimized for. Alternatively a good tool for this
job is Wordtracker from Rivergold Associates Ltd.
Code Validation
If your html code is not valid, then this could make it very
difficult or even impossible for a search engine to separate
your page content from your code. If the search engine cannot
see your content, then your page will obviously have no
relevance. (more…)
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