SEO: An Effective And Inexpensive Marketing Strategy

Written on September 27, 2012 – 12:51 am | by Shell Harris |

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time.


No matter how you spell it, setting up your Internet marketing strategy is important to your online business. Treat it that way.

While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers?

Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses:

  • Appropriate SEO use can reduce competition.
  • It can increase traffic to a website, and consequently, can increase sales.
  • Makes a website more visible.
  • It is inexpensive marketing.

Competition buster

Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This means that they rarely search through pages upon pages of the results from a search engine query in order to find the information they are seeking.  It’s far more common for them to look over the first several entries for relevance, and use them.  When a website is optimized it can drive it to the top levels of search results, pushing the competition further down the list.  Internet users might be more inclined to click on an optimized website rather than one that is not, simply because it appears near the top of a list.  In this way, SEO can easily reduce the competition.

Sales driver 

Plain and simple: the more people visit a website, the more sales will increase online.  Many people do a lot of shopping online, and the competition can be brutal.  It really is helpful to not only be online, but to be ranked highly so internet users can locate the website.  Online shoppers can be pretty savvy, and they may browse the internet and research online for a long time before making a decision.  Just because they spend a long time researching, though, doesn’t mean they will look through all the search results in order to find what they will ultimately buy.  Oftentimes they look at the first few websites that are ranked high and do some rather extensive research from there.  Employing the use of SEO can drive a website to the top of the list so internet users visit it.  Upon entry of the website, visitors can become buyers.

Increased visibility

The higher a website’s ranking, the more likely it is to get hits.  Individuals are more likely to click on websites that are listed higher up on the page than read through pages of search engine results.  As a website climbs up the list it is common to get more site visitors.  Once a site visitor enters a website it’s up to the website owner to seal a deal, but the challenge of getting visitors can be reduced by a lot.  SEO makes a website more visible to more people.

Inexpensive marketing

There are many kinds of internet marketing, but SEO is both effective and pretty inexpensive by comparison.  Pay per click is an advertising model that can help direct internet traffic to specific websites.  It requires the advertiser to pay a website owner a fee each time the ad is clicked on.  The fee can range in price and can be a flat-rate or a bid-based fee.  Either way, the advertiser has to weigh his options to determine the value of paying for this type of advertising.  Will it reach the target audience?  And if so, will it create a sale?  SEO, on the other hand, can drive individuals to a website and can also provide persuasive text that can influence the site visitor to take action; maybe in the form of a purchase.  SEO is an effective and inexpensive marketing strategy and can help drive sales in just about any organization.

Shell Harris co-founded Big Oak on January 1, 2004. In a previous career he was a print & web designer and often developed the sites he designed before focusing on his current passion for search engine optimization and Internet marketing. He is an avid researcher, SEO specialist, company mouthpiece and is always looking for the next big thing in Internet Marketing.

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  1. 2 Responses to “SEO: An Effective And Inexpensive Marketing Strategy”

  2. By gdziewkrakowie on Oct 12, 2012 | Reply

    I`m agree with You, marketing power of the Internet continues growing. Its still cheap in many branches, but in high competition areas its really expansive. I`m running cellphone accessory shop, and the biggest source of traffic for me is AdWords now. I got like 20-30k clicks and i pay a lot for it, comparing to same SEO phrases in top ten its like 10:1 for AdWords. Cost scaling is 4:1 (Adwords/Seo).

    I agree its cheap but not in high commercial branches of Internet

  3. By Website SEO Services on Oct 15, 2012 | Reply

    Thanks for sharing this info with us . I am totally agreed with your point of view, seo is one of the powerful and inexpensive marketing technique.

    Even it take not much expenses and get your website popular among the competitors of your website or business.

    Search engine optimization mainly depends on your website theme, content, and structure . And most importantly User Interface .
    If you have a good user interface determinately more of the user come to your website and website can be promote with the help of search engine optimization .

    There is many other way and search result type in seo to interact more user. For organic result process is different, local result have different way to promote and effect is differ.

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This SEO blog is provided by Big Oak SEO, a SEO Company. Most blog posts are related to search engine optimization, short reviews, SEO tips and increasing site conversions. Email us at or give us a call 804-741-6776 to see how we can help your company. More

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