SEO stands for Search Engine Optimization. It should be common knowledge these days that you cannot simply build a website and expect the success to roll in. “If you build it, they will come” does not work in the world of internet business. SEO is necessary to drive business and traffic to your website. Understanding your approach and implementing an effective SEO strategy is the foundation to your online business success.
It is important to implement sound, effective, and correct SEO methods, so that search engines will be able to easily identify, categorize, and index your website. The easier it is for search engines to index your website and the more your website is seen as an authority in your industry, the better your website will rank on search engine results. The better your website ranks for keywords and search terms that are highly relevant to your business and its products and services, the more qualified traffic and potential customers will find your website.
Here are seven tips to implement as a part of any sound and effective search engine optimization strategy.
- Keep Your Website Design Clean and Professional
The coolest, loudest, and most modern website may not necessarily be the most successful. A website that is properly designed for SEO will be clean and professional. Most importantly, it will have a clear description of the website’s intent and be easy to navigate and make purchases.
- Budget for SEO
Most experts agree that you should allocate approximately 50% of your overall website budget to search engine optimization and search engine marketing. Again, you definitely want to invest in the clean and profession design of your website, but without an SEO and internet marketing budget, your clean, professional website likely will never gain traction.
- Do Your Keyword Research
Using the keywords in your website’s text and sales copy that people actually use to find your products and services is a very effective way to help your website see the results you are looking for. Use online keyword research tools (like the Google Adwords Keyword Tool) to help you identify the keywords and search terms that people use when searching for the products and services you sell. One basic strategy is to look for the keywords and keyword phrases that have adequate monthly search volume and as little competition as possible. Using this approach will help you focus on the right keywords and phrases to use on your website.
- Use Long-Tail Keyword Phrases
Long-tail keyword phrases are keyword phrases of 4 or more words that specifically describe what a visitor will find on your website. Using long-tail keyword phrases in your website’s text copy will help define and target your website towards your exact buying audience.
- Optimize Your Website Pages
Once you have your list of keywords and long-tail keyword phrases, go through each page of your website and make sure to utilize the keywords in varying forms in the meta title, meta description, and even in the page’s URL, if possible. For the ad or text copy on your website, use the keywords or phrases roughly 3 times per 100 words. Make sure the text copy flows normally, as if it were two people talking to each other about your website and business.
- Add Keywords Near the Top of the Page
Do your best to include your chosen keywords in the first sentence of the ad copy on each page of your website. Search engines give more value and merit to keywords that are found higher up on the page and above the fold. The portion of the website that is visible on the screen when the page loads (without scrolling) is considered to be above the fold.
- Be Active on Your Website
Use the content on the pages of your website to provide the visitors to your site with real value of information. Be actively involved on your website. Write content that is accurate, clear, and to the point. Update the content on your website as frequently as possible. Search engines give more credit to sites that are frequently updated with quality content.
There is no point in launching the world’s greatest website, if nobody can find it, visit it, or buy from it. Build a clean, professional website. Do your keyword research, and implement a sound, effective SEO strategy to help drive qualified traffic and potential customers to your website.