Six “Secrets” to SEO Success

 I recently spoke with a potential client interested acquiring our SEO services and when I said that SEO really isn’t that complicated he raised an eyebrow. I followed by saying that search engine optimization doesn’t have any big secrets or tricks that only we SEO consultants know. It common sense applied with industry knowledge – knowledge that can be with due diligence and research. So with that in mind, I am revealing the “Six Secrets of SEO Success” and I’m doing it all for free.

  1. Research Your Keyword Phrases.
    Invest the time and do your research. What do users type in the search engines when looking for services or products on your site. We use a few tools such as WordTracker, Keyword Discovery and Google’s Keyword Planner tool among others to find out what keyword phrases are best to target. Never assume you know which keywords to target until you do the research. I guarantee you will learn something about your business and your target audience when you do. Finding a keyword you didn’t realize was being searched on can add visitors and increase conversions.
  2. Design an SEO-Friendly Website.
    I cringe every time I see an all Flash site and I’m asked to achieve high rankings for said site. As much as Flash can hurt a site for rankings there are other things to be aware of, such as: sparse text, poorly written code, javascript on your pages, 404 errors, using graphics instead of text, javascript navigation, deeply nested pages and pages that can’t be found by clicking a link are just a few. Make sure a someone with SEO knowledge with the site design and build. While later is better than never, ideally you want the SEO consultant to work with the designers and programmers.
  3. Write Unique Page Titles.
    I wrote about this earlier so take a look at my post on How Important Are Website Titles. It is critical that every web page on your site have a different and unique title. It is the most important part of your web page when search engines are determining your web page message and ranking. This is easy, so be sure to do it.
  4. Write Focused Content.
    This may appear to be simple common sense, but too often a web page will try to be too many things and dilute its true message. Each thought, theme or topic should have its own web page. If you sell dog products, then a page for each category would be needed. Dog toys would be a major category with its own page, but chew toys would be a new page and so on. You wouldn’t mix chew toys and dog bedding. The search engines want to see a focus so they know what to rank your web page for as well as where to rank your web page.
  5. Insert Keywords.
    If you have written a descriptive and keyword-rich title it follows suit that your page content is also going to have keywords throughout. Write for humans, but keep in mind the search engines. You don’t want to overdue it, but you do want your page theme to be evident. List your keyword phrase in your titles, headers and content and the search engines will know reward you with higher visibility.
  6. Find Quality Links.
    Since acquiring links is the most important off-site task you can do, then it would reason you should do it right. While having a large number of links is important, making sure they are quality is tantamount to your site’s success. This is especially true in high competition areas. Quality links from sites with authority (popular and trusted sites) carry more weight. One link from an authority site can be worth a hundred or more low-quality sites.

As an SEO company, we do these things and many more to achieve high rankings. Some of the “secrets” listed above require many hours and creative ingenuity to accomplish the task at hand. But the bottom line is this: there is no secret and if you have the time and initiative and do the research you will have success. Sometimes you don’t have the time and that is when you should consider talking to an SEO Company to help. If you are at such a point, please give us call at 1-804-741-6776 or email us at


  1. A few methods we use involve checking the backlinks or your competitors. Yahoo has the most accurate listings of backlinks so use them. Go to and then type this in the search box, inserting your domain name of choice:

    The sites with links pointing to the domain name you entered will now be seen. Usually the high profile linking sites are displayed first. Target these site for your linking campaign.

    There are other tools to find quality links. Here are a few that I have used.

    You should also be submitting to paid directories. Here is a list of some the best paid directories:

  2. #4 is a big one and one I see violated more often than any of the others. If a site visitor can’t tell what your web page is about, how will a search engine?

  3. Don’t optimize for a single keyword, optimize for a keyword phrase.
    When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.

  4. Your advice about building keyword rich links is great.

    But how does one go about getting lots of keyword rich links?

  5. Shell, those links are terrific. Exactly what i needed to take things to the next level!