Comments on: Should I use Adwords with my SEO campaign?

By: JoomlaSoftware

JoomlaSoftware — Sun, 05 Jul 2009 16:09:21 +0000

To answer of this question “Should I use Adwords with my SEO campaign?” I should say definitely. Because SEO is almost assential and get quicker result using Adwords and it is almost booming up any SEO campaign result…Thanks for the nice tips

By: Geld lenen

Geld lenen — Fri, 19 Jun 2009 09:28:16 +0000

The best thing to do would be to track everything but for most people that won´t be realistic. You could use G.analytics for this and see wich keywords do convert.

By: Autoverzekering

Autoverzekering — Thu, 18 Jun 2009 17:30:42 +0000

This is a very interesting topic. It’s very difficult to figure out if you should use adwords and I think you can never really say if it works for you.

By: Anonymous

Anonymous — Sat, 27 Sep 2008 13:54:36 +0000

Nice info. Over cloaking will also be a factor to be considered..

By: jeroen

jeroen — Mon, 08 Sep 2008 13:47:26 +0000

My results are different. We have been using adwords for a long time now and eperience has shown us that our organic leads suffer considerably when we use adwords.

for instance:
-we used a word “A” with adwords. we had the number one organic spot for this word and decide we wanted to do adwords. We went from 30 leads per day to 150 leads per day. This would be good you say, but the catch is that of those 150 a 140 where paid “leads”. So instead of gaining 120 I think we lost 20.
I understand that we still have more leads then we used to but I could have kept my 30 leads and put the ads towards other words for which I didn’t score that high organically.

Jeroen

By: Tony

Tony — Thu, 26 Jun 2008 12:49:14 +0000

I do not feel it matters either way as long as it is was created with a clean look and not overloaded with them.

By: tansid1

tansid1 — Tue, 24 Jun 2008 11:41:22 +0000

thanks for this info!!! great article with good analysis. ROI itself sure doesnt tell us much.

By: Kyle Wegner

Kyle Wegner — Thu, 19 Jun 2008 13:54:02 +0000

This is a question that I get from clients ALL the time, and one that I actually love to answer. I’ve written on this topic fairly extensively, and through all of my primary and secondary research, I’ve found that it is almost ALWAYS a good idea to bid on terms you are ranked #1 for organically.

Generally this advice comes for a company’s brand terms, but it can apply to other high-traffic terms as well. Without going into too much detail, there are 3 main reasons buying your brand keywords are a good idea:

1)Many people will always click the paid search results first. People who don’t know the difference between organic and paid search results click what is on top, and thus you are losing traffic if you do not own one of those spots.

2) You own more of the screen. Search engine screen real-estate is in high demand, and you can only do so much to increase your visible space organically. Once you get into the paid search rankings, you can as much as double your on-screen real estate.

3) Complimentary to #2, by getting into the paid search space, you are forcing your competitors out. Don’t let the competition steal your hard-earned money! Every spot in the organic and paid rankings you own is one that your competition doesn’t. Always keep this in mind.

There is a much longer discussion about this that can be had, but these are the 3 main points I always like to bring up. Make sure to keep these in mind if this question ever comes up.