Social Bookmarking – SEO Tip Week 8
What is Social Bookmarking?
Social bookmarking involves saving bookmarks (web addresses) to a public Web site such as Digg or Del.icio.us so you can access these bookmarks from any computer connected to the web. Your favorite bookmarks are also available for others to view and follow as well, hence the social aspect. If you wish to create your own social bookmarks, you must register with a social bookmarking site (we have many listed below). No you are able to store bookmarks, tag your bookmarks, and share with anyone interested in your bookmarks.
Hopefully you can see the value and power of social bookmarks. You can think of it as viral or guerrilla marketing in a way. It can be a powerful grassroots method of marketing your site. Be careful though, like everything else on the web you can spam these sites and make your list of bookmarks appear unappealing or an obvious marketing ploy which will net you very little.
Keep it honest
Bookmark sites you generally would like to share or feel are valuable, which of course can contain bookmarked web addresses of your own site. If enough people agree with the value of a bookmark you have placed they will bookmark it to and as the popularity grows your site traffic will grow.
Don’t abuse this by submitting every page of your site, try to be judicious and think about what pages of your site may be helpful and of interest to other web surfers.
All things must end
At some point you will reach a place where you are no longer drawing significant traffic from your older bookmarks, but that’s okay. Your social bookmark page should be included in the search engine’s cached sites and they are following your links like any normal web user. In fact, you have created an external link to your site that should be using useful keyword text in the link. The real beauty of this is the fact that others are also providing free one-way links from their own social bookmark pages. So even after the traffic from the bookmarks slow you have the added benefit of a grass roots linking campaign providing solid links to your site, increasing your site’s ranking in the search engines.
While you don’t want to base your SEO campaign on this one technique it should be in your SEO toolbox of tasks.
A Good Start for Social Bookmarking Websites
Here are some of the better social bookmarking websites. It wouldn’t be feasible to become a member of all of these but choosing a few couldn’t hurt. I have listed them in order of their Alexa ranking, which supplies some measure of popularity that should be taken with a grain of salt the size of Rhode Island. In any case here are some of the more popular social bookmarking sites:
- Raw Sugar
- Yahoo MyWeb
Would you add any others? Do you have a social bookmarking favorite, please send us a comment and share it.