Squidoo for Traffic – Link Building
Update October 29, 2007: Well, after a brief few months my first Squidoo pages have achieved PR values of 5 and 4. My Jean Grey Squidoo Lens is a PR5. So as a high PR link building service Squidoo works quite well.
As an search engine optimization consultant I sometimes have a hard time deciding what is the best use of my time. Research, link building, writing or what have you. Well, this week I did more research than usual and found a site that I had heard about, but had yet to fully explore: Squidoo. What is Squidoo? Well, to put it simply, it is a collection of web pages that users can build on any topic, and I mean any topic that you can imagine. And if you can’t find it, you can create a new page on Squidoo yourself. Squidoo says you can do it in under 5 minutes, but you’ll want to take longer to build a respectable page, or “lens” as they call it.Once you do you can add modules that let you make money from affiliate sales to online stores such as Amazon and Overstock. I don’t know how much of a money making opportunity it is and I would dare say you can’t make a lot of money with Squidoo, but it did give me some ideas on how to use it for SEO purposes. As a business owner and website owner, you can use Squidoo for two important tasks to help your website: link building and visitor traffic.Testing SquidooI decided to test this out and I built two lenses for fun. I like smoothies, so I tried my hand at creating a smoothie drink lens to support my personal blog. It was simple to build and I followed the advice for getting the word out and then spent the next 4 days investing a few spare moments here and there, adding new content and pulling information from my smoothie recipe blog and now I have a fairly large lens, compared to most. As of today (8/12/2007) there were over 213,000 lenses on Squidoo. My smoothie lens was ranked #132 and at times has been as high as 128 with less than 8 hours of work total over one week. The second lens is for a favorite comic book character, Jean Grey (Phoenix) from the X-men and has done for pure entertainment and even that has achieved a rank as high as #376. The lenses were fun to build and I enjoyed both immensely.
Getting Traffic from Squidoo
Okay, big deal on my “success” within Squidoo, it hasn’t earned a single cent yet and might not ever. I have many links on my smoothie lens pointing to my smoothie blog and the good news is that these links have driven more traffic to my smoothie blog in the last week than all other incoming site traffic combined. The reason it has been successful is the fact that the Squidoo lens I created is already showing up in the search results, after less than a week, for terms related to smoothie recipes. (See results.) So it is driving traffic to my smoothie blog and could be doing the same for your business. If you sell toys you may want to create a Squidoo lens one of your products like yo-yos. The idea is to create a lens about something specific so your lens can rank for it and then link to your site. Which brings me to my other reason for creating a lens. My SEO heart practically skips a beat.
Link Building with Squidoo
As any SEO company can tell you, link building is the most time-consuming and hardest part of our jobs. Everything come down to link building. That is what increases your rankings, helps people find you and so forth. If you have an SEO company working for you now and they aren’t putting forth a majority of their time finding and placing links for you, it is time to move on. With Squidoo you get an awesome link building resource where you control the anchor text in the link, where the link points to, where it lives on the page and what is written around it. It also comes from a high PR site. It is almost the exact definition of my idea of the perfect link. If you look at my smoothie lens you can see dozens of links pointing to my smoothie blog. And not links just to the homepage, but deep linking to internal pages which are important links very difficult to get usually. Well, with Squidoo you can make many deep links which will help your site’s search engine visibility and increase rankings to those deep pages. One-way, keyword-rich, high-quality links are all made easy with Squidoo. If you spend a little time with your lens you may soon see it increase to a PR 4 or PR 5 webpage on its own and we know how hard PR 4 and 5 links can be to get on our own.
Google & Squidoo
Of course, with all good things there come people who look to ruin it by misuse. Well, the same can be said of Squidoo. Many spammers have tried and are trying to create a glut of spammy pages on Squidoo for the purposes of SEO. Google saw this and minimized the importance of Squidoo but in return Squidoo has made spamming harder and set the bar higher for a Squidoo lens in hopes of getting more quality lenses. It looks as though Squidoo may have weathered the fury of Google and for the time I would recommend highly creating a quality Squidoo lens to help your own site. Heck, create more than one if you need it, but be good stewards if you do and create lenses that have weight of their own and are not a pure marketing ploy. Those lenses will be the most effective in the long run and help Squidoo remain a useful tool in your marketing tool belt.
Final Thoughts on Squidoo
Give it a try, it will only take an hour or so, despite the 5 minute promise from Squidoo, and then see what you think. We will be including it as part of our work for our clients, as we do with all new strategies that can help. Of course, Google could decide they don’t appreciate the work being done by Squidoo members, Squidoo could decide to make all links not SEO-friendly (nofollow or redirects) or any number of SEO killing decisions, but until then I personally think it is a good use of a few hours.
YouTube Video about Squidoo Marketing
You can find many videos on how to use Squidoo and here is one of the better ones I watched. If the video isn’t playing, you can go right to youtube.com and watch the video: http://www.youtube.com/watch?v=HiR5BIX-_RQ