Top Generic Keywords or Longtail? Which Should You Go After? (Part 1)

There is a tendency in SEO to go blazing after the most competitive “glamour keywords” in an attempt to get them ranking high in the SERPS. This is certainly not a fool’s pursuit as there are benefits to ranking for such terms. However, more SEOs these days are waking up to the potential power of longtail search terms and some are even finding they give a much better ROI. So which should you be going after, the head or tail of the search term beast? Top Generic Terms The competiveness of top level terms within each niche varies. Trying to rank for “fishing equipment” for example, is likely to be a lot harder than trying to ranking for “tree surgery equipment”. However, as the SERPS become more competitive each day, it can require a lot of time and effort to reach the first page in even the smallest markets. So should we really be investing our blood, sweat and tears in trying to rank a few measly keywords. Pros: First of all, the most generic keywords tend have the highest search volumes. Therefore, if you can get into a good position in the SERPS, you’re pretty much guaranteed to get some traffic from them. Also, by going after the top level terms and building links using these terms in the anchor text, you’re likely to pull in a number of the longer-tail keywords at the same. For example, if you do a lot of work on the term “car insurance” and you see movement up the rankings, you’re likely to see some boost for terms such as “car insurance...