Comics Make Great Link Bait

One of our clients posted a comic we created for them on their blog. While being funny and a nice 5 second distraction for your day, this comic also offers the potential for outside sites to link to them. In other words, this comic and comics in general make great link bait. You may wish to entertain this idea of comedy and SEO for your clients or maybe you already have. We would love to see other examples of comics and link building you have used or you have found being used. Add any good finds to the comments below. We did something similar when we created the first ever monthly SEO Comic a few years ago. Here is the Bad to the Bone comic from our client. (Love the comic name.) And here is the comic...

Link Building Guide

The Internet is a really strange environment. No other business model has ever been so contradictory, so hypocritical, so confused. Here’s the problem. For a website to rank well in any search engine and especially Google it must have links. Although there are many ranking factors at play, links are still key to getting organic traffic. However, the best links according to Google are natural links, that is, when another website chooses to link to your website or their own accord because they like your business. This is considered a “vote” in Google’s PageRank system. But, if your site is new there is no way for anyone today to find out about it in the search engines. In the past people used to find new websites by searching web directories. Today everyone goes to Google (or one of the other SEs) first. So if you are not in the search index how do you get discovered to then win some natural links? It really is a catch 22 situation. And although Google loves natural links, to get anywhere in the Google you have to build your own links. Link building is almost considered to be spam. It can be argued that every single link that you personally create with the sole purpose of boosting your site in the search engines is a form of spam. Even if you are contributing to a blog by joining the discussion or writing a guest post, deep down inside you know that you are there to get your links. Is this wrong? Many people think so. Is there an alternative? There are some,...

What Makes a Good SEO Client

What Makes a Good SEO Client? This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client? Trust in the SEO Company and their SEO Advice Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy. Availability and Responsiveness A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website. Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes. Questioning and Understanding A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client...

Getting Informed About the Infographic

Infographics, or information graphics, have been around for as long as man has been able to draw. The earliest cave paintings are a form of infographic as they pictorially depict the life and activities of our very distant ancestors. Thousands of years later, we still readily understand them.  The infographic underwent significant development in the 20th Century and an infographic, rather than written or spoken language, has been used in our first communication effort with extraterrestrials! Infographics are widely used in our society, in mathematics, mapmaking, signage, news media, education, travel, medicine, politics and even religion.  No aspect of our lives is untouched by the application of infographics. So why are they so popular? Infographics convey knowledge and advice, even mandatory orders, in a form which the human brain readily recognizes and associates with the information behind the representation. This is known as visualization. Before man learned to read and write, he drew. Modern written language is itself derived from the development of drawings which became standardized into symbols and in turn, into recognizable letters and numerals we now recognize.  Hieroglyphics from ancient Egypt are a good example of an intermediate written language which revolves around symbology and formed the basis for the development of vowels and consonants. Graphical representation renders itself far more accessible and understandable by people; whether they understand the language of the designer or not.  The reason why people accept so much information via infographics compared to text is explained by how our brains have formed over time.  During man’s early development, we were not equipped with language, never mind the ability to read and...

Three Hidden Gems for Marketing Your Business Socially

Small businesses are seizing online social media as part of their efforts to establish a niche and engage a wider prospective customer base. Social media is not a fad – it is here to stay. The issue is how to gatecrash someone else’s party with a commercial message that doesn’t get you thrown out of the door as soon as you walk in! This is the conundrum which established, mainstream social media sites such as Facebook and MySpace are trying to address as they seek to monetize all those surfer eyeballs spending minutes, hours and days on the internet.  While this may seem like someone else’s problem, it is in fact every business’ problem – how to engage potential customers as part of their recreational time online. It is important for businesses to understand that while Facebook, Digg, Reddit, LinkedIn and the rest of the big players in social media, may be grabbing the headlines with multi-million dollar valuations and financing, they are not the only party on the block. So let’s take a look at three sites you may not have heard of, but they are bubbling under the top division in the social media league. Kirtsy Kirtsy (kirtsy.com) caters primarily to women and it’s a good social media site for businesses looking to attract women as their prospective customers. The site is primarily user-content driven with a substantial amount of third party content added by the users themselves for comment, education and simple fun.  Kirtsy focuses on female friendly topics and issues, but they do include forums and self-help groups for dealing with more than just relationships...