9 Benefits of Guest Blogging for SEO [infographic]

SEO has changed, gone are the days where you could pump thousands of links at your website in a short period of time, get high rankings and roll in the cash. Today you have to earn your links through providing value. Google publicly has stated that anyone gaming the system, ‘rank improvers’ will be penalized. So how does one get high quality backlinks then? How To Earn Your Links SEOmoz made a great post on earning your links, however here are some: Create amazing content (that people naturally link to) Create viral content (that people share) Contribute high quality guest posts (which you contribute) In the infographic below we will go over some of the basic benefits that guest posting brings you. Infographic was created with the help of the team at www.make-a-web-site.com. Check out what there up too at their news page. Editor’s Note: Using infographics for guest blogging also works....

Blogging Ideas for Your Business Blog

Jill Whalen has created a fairly extensive list of topics you can include in your blog posts. We all know its a good idea to blog, but sometimes we have a hard time coming up with a topic or subject to write about. Well, here are 67 things to blog about, you only need to put your business or industry spin on it and make it relative to your site. Upcoming events: 1. Classes, seminars, conferences, webinars (and why you should attend). 2. Special events (wine tastings, 5-course dinners, open houses, etc.) 3. Introduction to new products or services. 4. Important company announcements (as long as this isn’t all you do). 5. Free stuff you’re giving away. 6. Special offers, discounts, coupons. 7. Gift ideas. Contests or other promotions: 8. Photo caption contest. 9. Holiday theme contest. 10. Product naming contest. 11. Logo design contest. 12. Send in a video contest. Tutorials, product support and how-to guides (in the form of text, videos, or infographics): 13. How to set up your products. 14. How to choose your products or services. 15. How to use your products. 16. How to fix your products. 17. How to assemble your products. 18. How to clean your products. 19. How to protect your products. 20. How to know if you need a particular product or service. 21. How to get the most out of your product or service. 22. Explain the subtle differences between your products (and/or those of your competitors). 23. Answer reader and customer questions. 24. Conference session summaries. Show your expertise: 25. Do it yourself: For example, how to create...

Youtube surpasses Yahoo Search Engine

Youtube.com has more searches than Yahoo! Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months. – From TechCrunch Wow, Yahoo! has certainly fallen from those halcyon days when they ruled the Internet. But this news is really more important because it tells the SEO community that you should not be overlooking the video world of YouTube.com. Big Oak SEO has been stepping up its efforts into the video marketing world and this is a sure sign that it was a good move on our behalf. Are you using the power of video for your product or service? It would be a mistake not to and it is a lot more affordable than you think. And lest you think your videos would only show up if someone is searching on Youtube.com, take a look at the screen shot below. I did a search for cheap wine (don’t ask) and the screen shot shows the last results on page 1 of Google’s search results. Yes, you see two videos from Youtube.com. Wouldn’t it be nice to have your video there if you are a wine seller. I have also seen video results in the #4 position on Google’s search results and...

Protecting the Value of your Brand Name

We live in an information society with the internet at our fingertips though broadband, DSL and mobile phones. We also live in a society that is comprised of consumers that have the ability to publish their words, thoughts and ideas in seconds through websites, blogs, and web 2.0 resources including micro blogging platforms such as Twitter. Understanding and realizing that our customers are more tuned in and wired in than just a year ago is vital to protecting our name brand as well as tapping into the evolving consumer base we are attempting to persuade. Over the weekend a valuable lesson was learned by a Fortune 500 company, and will soon be adapted across all channels of business relationships. You see on Friday November 14, 2008 several wired in mommy bloggers took offense to a video advertisement that was on the Motrin website. The ad was geared toward “Baby Wearing Moms” and was rather insensitive to say the least. A viral ground swell of disgruntled opinion towards the advertisement was fueled on the Twitter Micro blogging network. The Tweets continued and bloggers voiced their opinions. By Saturday Night and into Sunday AM, 100’s of blogs and 1000’s of twitter accounts were active in their dismay of the Motrin websites and it’s marketing message. A viral and virtual boycott was formed and the public perception of the Motrin Brand sank lower the President W’s approval ratings. By Sunday night and into Monday afternoon, the Motrin website was taken off-line to attempt damage control.  As of this post the site is back up with a Public Apology. The lesson that should...

The Best Blog Directories

Okay, I fully admit I got this from Search Engine Journal. It was written by Loren Baker, Editor. So be sure to read the original list there with full content. Thank you, Loren. I put the list I here so I would always know where to find it, since it is our company blog. I did abbreviate the content and I plan on adding more. I hope if any readers find better blog directories, that are particularly excellent,  they will  add them by commenting below. If they are really good I’ll add them to this list officially. Best of the Web Blog Search La Crem de la Crem, Best of the Web’s Blog Directory is very selective and only lists aged and valuable blogs. EatonWeb Blog Directory is a real jewel with many aged inbound links and a blog rating system. Blog Hub offers a drop down category and member blog list. Upon visiting Bloggernity, you find a crisp, clean, and easy to navigate site. Blogarama has an impressive listing of over 65,000 blogs. Blog Search Engine is owned by Performancing’s parent company and serves search results powered by IceRocket. Blog Catalog features a vast directory of categories, from academic to writing, while offering the ability to search by country, language, or user. Globe of Blogs has too many features to list. In order to be listed on the site, the blog must not be commercial. Bloggeries has the best categories and subcategories home page on the internet Bloggapedia has an interesting and eye catching homepage. Blogging Fusion is a blog with over sixty categories. Blogflux is not only...