Virally delectable blogs: Your way to blogger hall of fame

Writing blogs is an art and you must be focused on turning out blog posts which are very interesting to read and have content to catch the attention of the reader. When you are writing a blog you should totally concentrate on that one and do not let your mind wander away to something else. Remember that if you are a good blog writer then people will be actually waiting for your next blog post. So the onus lies on you to write something that will satisfy your blog fans. You must aim to produce the best blog of your life each time you sit down to write something. This will ensure quality write ups and you will be known as an awesome blogger. What does your audience want? Everyone has a habit of reading two or more articles and reproduce the same matter in different words. No wonder, people are fed up with such time wasting blog posts. To be a successful blogger you must go the extra distance and do some extensive research. You should give information which is entirely new and the audience has never come across before. Extensive background research When you are doing background research for an article, try to include that information which prompted even you to say ‘wow’. Your readers will also appreciate if you write unique posts. Most of the posts by average bloggers do not have enough ‘wow’ material and this disappoints the readers. You need to incorporate good materials so that the readers stick with your blog posts. It is always a good idea to attach a video or...

Why Most SEO’s Waste Their Time

I skate to where the puck is going to be, not where it has been. – Wayne Gretzky Blog commenting, article spinning, article directory submission, profile links: such methods are still in the search engine optimization tool box for many internet marketers because they still work here and there. What these site owners don’t want to come to terms with is the fact that their success has a very short life span. Sooner or later, Google engineers will update their algorithm and their rankings will evaporate in seconds. Rather than spending months trying to trick Google into ranking your content based on hundreds or thousands of subpar quality links, spend months on generating links that will last for decades. Realize that although those subpar quality links will get you a quick payoff in the short term, you are wasting a massive amount of your time because, sooner or later, Google will devalue those links. Even short term success isn’t guaranteed. If you’re getting traffic from high ranking keywords, inevitably you’ll have people looking at what other type of content you have on the web. If people find thousands of spun articles that link directly to your site, written in language only Jabba the Hut would understand, you can be sure that they aren’t going to buy anything associated with your site’s brand. It’s pretty obvious when a site is looking to provide useful information and when it is looking to cash in by gaming Google. Eventually, your site won’t be a visited by harmless Googler, but a Google engineer who will manually inspect your site and determine its fate...

Online Reputation Management Advice

Good news travels fast; bad news travels faster. Recent spurt in cases of rampant, and sometimes baseless, negative online publicity has affected brand image of many companies. In 2005, a single post by a blogger criticizing Dell’s support services pulled down the company’s reputation by a couple of notches. The corporate world is waking up to the necessity of playing an active role in online reputation management. Online Reputation Management involves not only analyzing all that is being written about your brand online but also repairing any damage found and constructing a positive image. A successful ORM campaign should involve public relations and search engine marketing. You have to ensure that good things are being said about you on various websites and these websites get top search engine rankings. How to monitor/track your online reputation Regular monitoring of online media will help you keep tabs on your public perception. It will also alert you in cases of copyright violations, competitor smear campaigns, domain squatting, etc. There are many online tools you can use to keep one step ahead and take immediate action. Google Alerts is the most popular monitoring tools that will track and inform you if your brand name comes up in news, feeds, videos, blogs and web results. There are blog-specific search tools like Technorati and Feedster. Twitter Search and Social Mention can also help you catch the buzz about you in social networking sites. How to repair your online reputation With the growth of user-generated media like blogs, Tweets and Yelps, the chances of creating negative publicity have also increased. The first step towards tackling negative...

Top Generic Keywords or Longtail? Which Should You Go After? (Part 2)

Longtail Keywords The less competitive and more specific ‘longtail keywords’ are the epitome of opportunity. There is almost endless amounts of longtail traffic out there and if optimised in the right way, sites can capture a great deal of them. But is it worth spending time creating lots of content and optimising it to pull in longtail traffic? Pros: Firstly, websites don’t necessarily need to be all that powerful to rank for longtail keywords. This means that if you have new or weak site and you cannot compete for the top terms yet, you can always tap into the longtail search at some level. It is very difficult indeed to rank well for a whole host of generic terms as well, whilst there isn’t really anything stopping you ranking for many thousands of longtail terms. This post shows that in order to pull in more longtail traffic, 50% of the work you need to do is onsite work, compared to only 5% onsite work for the top level keywords. With this in mind, if you are not proficient in link-building, but can look after your onsite optimisation and copy, you can still perform well under your own steam, rather than having to outsource any offsite work. The most important thing to say about longtail search terms though, is that they convert much better. As mentioned earlier in part 1, longer keyword searches perform better than short, and so even though traffic might be lower with longtail, sales can still be higher. Cons: Longtail search terms can be something of an unknown entity when it comes to predicting just how...

Top Generic Keywords or Longtail? Which Should You Go After? (Part 1)

There is a tendency in SEO to go blazing after the most competitive “glamour keywords” in an attempt to get them ranking high in the SERPS. This is certainly not a fool’s pursuit as there are benefits to ranking for such terms. However, more SEOs these days are waking up to the potential power of longtail search terms and some are even finding they give a much better ROI. So which should you be going after, the head or tail of the search term beast? Top Generic Terms The competiveness of top level terms within each niche varies. Trying to rank for “fishing equipment” for example, is likely to be a lot harder than trying to ranking for “tree surgery equipment”. However, as the SERPS become more competitive each day, it can require a lot of time and effort to reach the first page in even the smallest markets. So should we really be investing our blood, sweat and tears in trying to rank a few measly keywords. Pros: First of all, the most generic keywords tend have the highest search volumes. Therefore, if you can get into a good position in the SERPS, you’re pretty much guaranteed to get some traffic from them. Also, by going after the top level terms and building links using these terms in the anchor text, you’re likely to pull in a number of the longer-tail keywords at the same. For example, if you do a lot of work on the term “car insurance” and you see movement up the rankings, you’re likely to see some boost for terms such as “car insurance...