Three Hidden Gems for Marketing Your Business Socially

Small businesses are seizing online social media as part of their efforts to establish a niche and engage a wider prospective customer base. Social media is not a fad – it is here to stay. The issue is how to gatecrash someone else’s party with a commercial message that doesn’t get you thrown out of the door as soon as you walk in! This is the conundrum which established, mainstream social media sites such as Facebook and MySpace are trying to address as they seek to monetize all those surfer eyeballs spending minutes, hours and days on the internet.  While this may seem like someone else’s problem, it is in fact every business’ problem – how to engage potential customers as part of their recreational time online. It is important for businesses to understand that while Facebook, Digg, Reddit, LinkedIn and the rest of the big players in social media, may be grabbing the headlines with multi-million dollar valuations and financing, they are not the only party on the block. So let’s take a look at three sites you may not have heard of, but they are bubbling under the top division in the social media league. Kirtsy Kirtsy (kirtsy.com) caters primarily to women and it’s a good social media site for businesses looking to attract women as their prospective customers. The site is primarily user-content driven with a substantial amount of third party content added by the users themselves for comment, education and simple fun.  Kirtsy focuses on female friendly topics and issues, but they do include forums and self-help groups for dealing with more than just relationships...

Link Building with Google Alerts and RSS Feeds

Link building is something a lot of people struggle to do effectively. The problem isn’t always knowing how to build links, it’s sticking to a couple of tactics and ensuring they yield results before moving onto  the next one. In this post I am going to discuss to one tactic you can implement straight away using Google Alerts & RSS Feeds. 1. Building Ideas One of the biggest mistakes people make is treating link building as a numbers game. They build a bunch of links and never think about them again. You should treat every piece of content as a sales piece for the site you are promoting. The content should be topical and relevant to the industry you are in. It should be themed around popular subjects.. To get ideas for your content, build your own RSS Feeds as follows: a. search.twitter.com You can enter keywords in search.twitter.com and build a social feed for them. If you use RT “keyword”, it will tell you what people are retweeting. The feed is available at the top right hand corner. b. Digg / Delicious / PopURLS These 3 sites are not only great sources of information, but can be used to highlight popular content around your target keyword. All of them allow you to search on a particular keyword and sign up to that RSS feed. Again this will allow you to quickly scan through content and see what is being marked as popular. 2. Stalking Article Writers Once you have decided on your content from step one, do some investigating on where this kind of content gets picked up....

Clients should help their own SEO cause

It occurs to me that as you get into more tactics that involve the social web, you should start leveraging the client’s staff (and possibly their customers) for assistance. For example, what if you created a series of assignments to roll out over the life of your work with the client starting with each staff member tagging the company on delicious, then digging some page(s) on the site that they like, then creating their own lens on Squidoo.com, etc. Providing instructions for your clients on how to do this would be part of the SEO consulting work you should be doing for your clients. SEO is hard work and many hands make light work as my Mom used to say. Get your client’s involved and they will appreciate you efforts all the more and feel like they are part of the process and the...

Is shoving keywords into your domain name really worth it?

What are the costs and benefits of having keyword-rich domain names? Does having the keywords you wish to rank for in the domain name really give you an advantage over your competition?All things being equal, yes. But before you throw down $7.95 on www.hotel-rates-in-bangladesh.com, consider what your goals are with the domain. High rankings are great; “brandibility” is better which will translate to better rankings eventually and more likely will have a longer lasting results. A catchy domain name will increase brand awareness and is worth more than a domain name picked solely for SEO, especially if it’s difficult to remember and loaded with hyphens and...