Why Most SEO’s Waste Their Time

I skate to where the puck is going to be, not where it has been. – Wayne Gretzky Blog commenting, article spinning, article directory submission, profile links: such methods are still in the search engine optimization tool box for many internet marketers because they still work here and there. What these site owners don’t want to come to terms with is the fact that their success has a very short life span. Sooner or later, Google engineers will update their algorithm and their rankings will evaporate in seconds. Rather than spending months trying to trick Google into ranking your content based on hundreds or thousands of subpar quality links, spend months on generating links that will last for decades. Realize that although those subpar quality links will get you a quick payoff in the short term, you are wasting a massive amount of your time because, sooner or later, Google will devalue those links. Even short term success isn’t guaranteed. If you’re getting traffic from high ranking keywords, inevitably you’ll have people looking at what other type of content you have on the web. If people find thousands of spun articles that link directly to your site, written in language only Jabba the Hut would understand, you can be sure that they aren’t going to buy anything associated with your site’s brand. It’s pretty obvious when a site is looking to provide useful information and when it is looking to cash in by gaming Google. Eventually, your site won’t be a visited by harmless Googler, but a Google engineer who will manually inspect your site and determine its fate...

Checking a Webpage for SEO Quality (According to Google)

My colleague, Will Paoletto, wrote an excellent post about using logic to prove that directory submission was still a valid SEO tactic, despite what you may have heard from other SEO companies. I thought I would take this a bit further and help you decide if the directory submission is really worthwhile by showing you how to judge the quality of the placement page your site would be listed on in the directory. We’ll start out with idea that you  have an accounting site and you are looking for quality directory submissions. While a directory may have a decent PR ranking (3-5) you also want to check to make sure the page your listing will be placed on is a quality page. You can use this method for any potential page you are requesting a link for, but this is especially helpful when deciding whether a page within a directory is worth your money. Here is an example: The URLZ Web Directory (http://www.urlz.net/) has a home page PR value of 3, which is respectable if not great. If you are considering purchasing a link from this directory your next step should be to identify the exact page your link will live on. After searching the categories you would find that this is the most likely category for your accounting site: http://www.urlz.net/Business_And_Shopping/B2B_Services/ After finding this page we want to evaluate the importance of it to the search engines, particularly Google. To do this we want to check and see if it has any PageRank value of its own. If you have installed the Google Toolbar you can see the toolbar...

Using Logic to Prove that Directory Links are NOT Worthless

It’s faddish these days to walk around saying, “Directory links are worthless,” or “Directory links aren’t that effective for SEO anymore.”  I don’t know where the people who seeded this myth (or the parrots who repeat it in lockstep) came from, but I know how to make them flip their opinion straight away.  By using logic. Recently a colleague of mine was looking at a client’s backlinks in Google webmaster tools and noticed that about 20 of them were coming from a single directory submission to directory name removed to preserve its effectiveness*.  I had included about 20 tags when I did the directory submission, and Google had indexed and cached each page that was created in the directory via tagging.  The fact that Google spiders this directory often and felt it was important enough to show as 20 backlinks to a site in webmaster tools would indicate to a rational person that Google trusts this directory a great deal. Yet there are still people who like to make the generalization that directory link building is dead. Why?  Well, the generalization seemed to begin after it became clear that Google was on a crusade to torture directories that sold links.  When Google feels like it, it will go to a random directory that sells links, knock down its PageRank, decache half its pages, and make sure it doesn’t rank for its own name. The fact that the only way Google can handicap the power of a directory is to manually punish it should indicate to a logical person that directory links must carry weight in the algorithm.  And based...