Accountability for SEO Companies

Here at Big Oak we finished a long process that culminated in a very refined and sophisticated estimator for search engine optimization projects. It is split into two parts, exactly the same as our SEO process, with part one being the optimization phase and part two a monthly marketing phase. I thought to myself this is something very good for the industry: A tangible guide for our plan and a perfect explanation of why we charge what we charge in one document. We have always based our pricing on the level of effort we suspected would be needed to achieve high rankings for our clients. So our pricing has always been fairly accurate. We have never raised prices after the fact and  our clients are happy with their results. We didn’t make this a more formal process because we thought we weren’t being fairly compensated and we didn’t do it because our results weren’t stellar. We did it so we can show the clients that we aren’t making up pricing numbers, we aren’t pricing it at “what we think they will pay” and we aren’t charging a flat fee for everything. We put much thought into what we need to do such as articles, link building, press releases, blogging and so on. We also put thought into how many of these items we need to do. From our years of successful experience we know very well what to do and how many times to do it over the course of a contract so it has been an easy migration to documenting this and pricing it accurately. The beauty of...