SEO: An Effective And Inexpensive Marketing Strategy

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time. While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers? Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses: Appropriate SEO use can reduce competition. It can increase traffic to a website, and consequently, can increase sales. Makes a website more visible. It is inexpensive marketing. Competition buster Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This...

SEO Can Make Or Break Your Business

Nothing new in this post if you are a veteran of the SEO game and were involved in the Google wars of 2012 (namely Penguin and Panda). But if you are new to the game and wondering if SEO is a worthwhile investment of time and money, here are some things to consider. If you feel like you are ready to take the plunge and see how search optimization can help your business succeed, give us a call at BigOakInc.com, 804-741-6776 or email us at contact@bigoakinc.com. If there was one thing that could increase your profits if done correctly or that could drop your online business off the map if done wrong, wouldn’t you want to know what it is?  Search Engine Optimization, or SEO, is one of the most important things businesses can do to boost their online visibility.  Many people have worked with SEO, but with the Panda and Penguin updates by Google, it is more important than ever that it is done correctly.  If SEO does not meet the criteria of the search engines, your site can be penalized. Increase Traffic to Your Site One of the biggest reasons to use SEO is so that you can increase the volume of traffic that comes to your website.  You want people who type in keywords that relate to your business to see your company’s website pop up in the search results. If your site is not within the first couple of pages, most people will not keep searching to find you.  SEO is the process of improving your search engine rankings so that your company will move...