How Do We Find the Right Keywords for Our Clients?

If you are reading this blog post, you probably already understand the concept and importance of keywords and the research that goes into finding the right keywords to bring customers to your site. Choosing the correct keyword phrases (not just keywords) can mean the difference between your site being a success or failing quickly. The choices you make when choosing your keyword phrases should take the following into account: what your customers are looking for (be careful not to simply choose industry terms your customers may not know) which pages you want them to find (inserting keywords on important pages, not just the home page) what is the competitive nature of the keywords you are choosing (no point in trying to rank for keyword phrases that are out of your reach) ROI is king at Big Oak so we want to choose keywords that bring in the best return on your investment. This means that we don’t always target the most popular keyword phrases; we target the keyword phrases that will bring the most traffic that converts to sales. Longer phrases can be much easier to rank for and usually bring in a more focused buyer, not someone merely kicking the tires. How do we find the keywords? What tools do we use for keyword research? At Big Oak we use a variety of tools for choosing the best keyword phrases for our clients: Google AdWords Keyword Planner The defacto keyword research tool for us and probably all SEO companies. We use it for both SEO keyword research and AdWords (PPC) research. If you take a look you will...

Top Generic Keywords or Longtail? Which Should You Go After? (Part 1)

There is a tendency in SEO to go blazing after the most competitive “glamour keywords” in an attempt to get them ranking high in the SERPS. This is certainly not a fool’s pursuit as there are benefits to ranking for such terms. However, more SEOs these days are waking up to the potential power of longtail search terms and some are even finding they give a much better ROI. So which should you be going after, the head or tail of the search term beast? Top Generic Terms The competiveness of top level terms within each niche varies. Trying to rank for “fishing equipment” for example, is likely to be a lot harder than trying to ranking for “tree surgery equipment”. However, as the SERPS become more competitive each day, it can require a lot of time and effort to reach the first page in even the smallest markets. So should we really be investing our blood, sweat and tears in trying to rank a few measly keywords. Pros: First of all, the most generic keywords tend have the highest search volumes. Therefore, if you can get into a good position in the SERPS, you’re pretty much guaranteed to get some traffic from them. Also, by going after the top level terms and building links using these terms in the anchor text, you’re likely to pull in a number of the longer-tail keywords at the same. For example, if you do a lot of work on the term “car insurance” and you see movement up the rankings, you’re likely to see some boost for terms such as “car insurance...

Fluent in Google? DeepDyve is Rather Shallow

In the past few weeks, a new search engine hit the market. As one would expect, several members of the techno-press hailed this new search tool as a Google Killer, albeit with one large caveat – DeepDyve was not designed to kill all of Google. It wasn’t even designed to kill most of it. In fact, DeepDyve was lining up with surgical precision to take out just one area where Google showed advancements years ago, and then seems to have let languish – the “deep web.” Yes, the collection of academic, medical, and technical journals and databases that are used heavily for producing more academic, medical, and technical journals, and completely ignored outside of those fields. Honestly, there’s a reason why Google was ignoring this part of the web. And there’s a reason why each and every SEO specialist will completely overlook DeepDyve – because you probably should. But, I tend to like to do a lot of research for my writing, so I signed up for the private beta for DeepDyve and waited. The interior pages of DeepDyve are rather sparse. They aren’t sparse in the typical airy Web 2.0 style, but rather, in white board about to be jammed with data fashion. The site itself gives you the feeling that the data is indeed right around the corner. The problem is that actually getting to that data. And that’s where the big SEO lesson came into play. As I started plugging in short, targeted, keyword-rich phrases into the DeepDyve search box, I realized that I was using the engine incorrectly. DeepDyve doesn’t rely on the matching of...

Using Google Advanced Search

Google has updated its advanced search page. While most people probably don’t look at the advanced search page very often, it has some nice features, especially for an SEO Expert. One of the best features is the ability to see 100 results at a time rather than the usual 10. Also, selecting the Language as English will more realistic results. (You can also select the English language in the preferences.) For example searching for ‘big oak seo’ returns 77,900 English pages with results when English is selected language. If you search with Any Language selected the results return 88,100 pages. Not a huge difference, right? It gets worse with more generic phrases. Searching for ‘search engine optimization’ with English shows 1,900,000 and without shows 36,900,000. These number will fluctuate, but using English as the language will get you more accurate results, especially when you are trying to factor the level of competition for a key phrase you may be targeting. Of course you can filter your searches through the Advance Search form in a variety of ways and that’s for the for the power user as well as the Mom looking for the best place to groom her pet. Getting familiar with the advanced features can help you do research for keywords as well as finding information about how to grow an avocado plant or a video on growing an avocado seed. For the SEO enthusiast or the small Internet business owner you can search by date, usage rights and even where the keywords show up on the page. All helpful information when trying to create your SEO plan....

Choosing Keywords and Key Phrases for SEO

Choosing keywords and key phrases for SEO (Search Engine Optimization) is an art: if a webmaster doesn’t choose the right keywords and phrases and use them within the pages of the website, the amount of web traffic they will receive can be directly and adversely affected. Due to the fact that the Internet is a vast, collective space of information, webmasters are constantly striving to make their website more visible and choosing keywords and key phrases for SEO purposes can immediately increase a website’s page ranking, if done correctly. Thus, with an increased page ranking in search engines, webmasters will see a paralleled increase in the amount of web traffic they receive. How Keywords Work Choosing the right keywords and key phrases for SEO is crucial to a website’s success. With the right keywords, individuals can create online businesses that are highly visible and an increase in visibility means an increase in the profit that a business will receive. Just because your business has a website doesn’t mean that you will be able to reach a global audience overnight–in fact, you may not be able to reach a large audience at all if web users cannot easily find your website. Therefore, in order to make your website easily accessible, you will need to get your website to appear as a response to any search engine query that a web user may submit: one way to successfully do that is to find and use popular keywords and key phrases. When a web browser submits a query to a search engine, the search engine will pull up the pages that will...