Matt Cutts Answers Questions About Link Disavow Tool

With the recent release of Google’s Link Disavow tool. There’s way too much incorrect info about it being added to the Internet. In case you missed it, please read the below article, which was posted October 29, 2012. It’s a Q & A with Danny Sullivan and Matt Cutts, and it’s the single most accurate and complete write up you will find. The comments at the end are also worth paying attention to. http://searchengineland.com/matt-cutts-qa-how-to-use-google-link-disavow-tool-137664 PS – Thanks to Eric Ward for this link. Oh, and if you are wondering if the Link Disavow, plus reinclusion request actually works, you can read about a successful case study at David Naylor’s site:...

Taking Advantage of Infographic Appeal

The use of information graphics or infographics is gaining more and more appeal as an online communication tool.  The idea revolves around using a visual or graphic representation of data or information.  In the technology driven world we live in, businesses are looking for more and better ways of being noticed.  Because infographics utilize writing, pictures, design, and even analysis they can more easily communicate ideas that might be difficult or complex in a format that more people can connect with. Multi-media Combinations Can Simplify Communication By combining graphics with your information, you may be able to simplify the communication of your ideas to the general public.  When information is conveyed in a multitude of ways, including text, sound, pictures, moving images, and so forth it can grab one’s attention.  If items move into the viewing area from different directions it forces the viewer to pay stronger attention because they never know which direction something will come from.  In other words you are keeping your viewer engaged, which is the key to understanding. Humans Are Highly Visual High quality text content is still very critical in today’s world; however, pictures or graphics have always been an attention getter.  From the youngest age people seem to be drawn to pictures.  This is why a child’s first book is a picture book.  Adults also notice pictures and graphics more quickly than they notice words.  In fact, only about 10% of the information most people encounter on a daily basis is in textual format, with the rest being in image form.  Making your website highly appealing visually allows you to utilize the...

The Power of Infographics for Link Building

Infographics are widely used today and you cannot open a newspaper, turn on a news channel or drive for long without bumping into one.  Infographics are used widely online by media savvy businesses looking to build their brand identity and also because they are able to transfer a great deal of information using a graphic – they are much, much more than a simple picture. We created Infographics Showcase a year ago to help with our clients’ link building and branding needs and it has been a wonderful tool for us. It has also lead to some infographic design work which has been a nice source of income for Big Oak Studios. The format for an infographic is varied, but there are some common themes; they are very relevant plus how they render up the information to the user is easy to understand plus there is an added bonus of playing to a humorous aspect of the information or context. Infographics are also widely shared – instead of people sharing a news article or blog post, it is simpler to share the infographic.  The propensity to be shared is what makes an infographic such an excellent tool for SEO – not only are they highly relevant and easy to understand, but they create a lot of links by being shared or adopted by other users. Infographics lend themselves to almost any situation; if you have even the most convoluted business model or idea, you can convey the fundamental features and benefits effectively using an infographic.  An online storage company, Mozy.com, had a problem in getting people to understand how...

Link Building with Google Alerts and RSS Feeds

Link building is something a lot of people struggle to do effectively. The problem isn’t always knowing how to build links, it’s sticking to a couple of tactics and ensuring they yield results before moving onto  the next one. In this post I am going to discuss to one tactic you can implement straight away using Google Alerts & RSS Feeds. 1. Building Ideas One of the biggest mistakes people make is treating link building as a numbers game. They build a bunch of links and never think about them again. You should treat every piece of content as a sales piece for the site you are promoting. The content should be topical and relevant to the industry you are in. It should be themed around popular subjects.. To get ideas for your content, build your own RSS Feeds as follows: a. search.twitter.com You can enter keywords in search.twitter.com and build a social feed for them. If you use RT “keyword”, it will tell you what people are retweeting. The feed is available at the top right hand corner. b. Digg / Delicious / PopURLS These 3 sites are not only great sources of information, but can be used to highlight popular content around your target keyword. All of them allow you to search on a particular keyword and sign up to that RSS feed. Again this will allow you to quickly scan through content and see what is being marked as popular. 2. Stalking Article Writers Once you have decided on your content from step one, do some investigating on where this kind of content gets picked up....

Link Building & Comics

I am reposting this content. I originally wrote it as commentary for our SEO comic, Link Building 500, at RankedHard.com. Please visit and get your funny bone tickled. As any quality SEO company will tell you, link building is crucial to any successful SEO campaign. Of course your on-site optimization needs to be done right – keyword density, the right titles and so forth, but without links you are left with a site no one will ever find via the search engines. At Big Oak SEO link building is part of the monthly work we do for our client and it is mandatory. Often I will talk with unhappy clients coming to us from other SEO companies, and they will complain, rightly so, the fact that they spent thousands of dollars with little to show for it. My first question is what type of link building did they do? A moment of silence usually follows and then the response, “I’m not sure.” or “None.” Well, besides the fact that every client should know exactly what their SEO company is doing, I am shocked that any true company who claims to be providing SEO services is not heavily involved in link building. And a few minutes of sleuthing it is easy to see that little to no link building was done and the client was basically paying for a ranking report to be run every month. Too many suspect “SEO companies” rely on an initial optimization and then cross their fingers and hope for the best. Or more likely they just don’t care and look for the next desperate site...