SEO: An Effective And Inexpensive Marketing Strategy

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time. While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers? Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses: Appropriate SEO use can reduce competition. It can increase traffic to a website, and consequently, can increase sales. Makes a website more visible. It is inexpensive marketing. Competition buster Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This...

Ranked Hard, SEO Comic – June 2008

Our latest SEO Comic, Ranked Hard, deals with the delicate subject matter of PPC (pay-per-click) advertising. Read “The Real Reason Your Site Dropped in Google” and leave your thoughts about this tricky issue in the comments area. And for all the conspiracy theorist out there let me make a statement, saying definitively, that we do not believe Google changes the ranking’s of any web site based on whether or not you use Google’s...