Link Building with Google Alerts and RSS Feeds

Link building is something a lot of people struggle to do effectively. The problem isn’t always knowing how to build links, it’s sticking to a couple of tactics and ensuring they yield results before moving onto  the next one. In this post I am going to discuss to one tactic you can implement straight away using Google Alerts & RSS Feeds. 1. Building Ideas One of the biggest mistakes people make is treating link building as a numbers game. They build a bunch of links and never think about them again. You should treat every piece of content as a sales piece for the site you are promoting. The content should be topical and relevant to the industry you are in. It should be themed around popular subjects.. To get ideas for your content, build your own RSS Feeds as follows: a. search.twitter.com You can enter keywords in search.twitter.com and build a social feed for them. If you use RT “keyword”, it will tell you what people are retweeting. The feed is available at the top right hand corner. b. Digg / Delicious / PopURLS These 3 sites are not only great sources of information, but can be used to highlight popular content around your target keyword. All of them allow you to search on a particular keyword and sign up to that RSS feed. Again this will allow you to quickly scan through content and see what is being marked as popular. 2. Stalking Article Writers Once you have decided on your content from step one, do some investigating on where this kind of content gets picked up....

Top Generic Keywords or Longtail? Which Should You Go After? (Part 1)

There is a tendency in SEO to go blazing after the most competitive “glamour keywords” in an attempt to get them ranking high in the SERPS. This is certainly not a fool’s pursuit as there are benefits to ranking for such terms. However, more SEOs these days are waking up to the potential power of longtail search terms and some are even finding they give a much better ROI. So which should you be going after, the head or tail of the search term beast? Top Generic Terms The competiveness of top level terms within each niche varies. Trying to rank for “fishing equipment” for example, is likely to be a lot harder than trying to ranking for “tree surgery equipment”. However, as the SERPS become more competitive each day, it can require a lot of time and effort to reach the first page in even the smallest markets. So should we really be investing our blood, sweat and tears in trying to rank a few measly keywords. Pros: First of all, the most generic keywords tend have the highest search volumes. Therefore, if you can get into a good position in the SERPS, you’re pretty much guaranteed to get some traffic from them. Also, by going after the top level terms and building links using these terms in the anchor text, you’re likely to pull in a number of the longer-tail keywords at the same. For example, if you do a lot of work on the term “car insurance” and you see movement up the rankings, you’re likely to see some boost for terms such as “car insurance...

Should I use Adwords with my SEO campaign?

SEO Question: I am already ranking well for my targeted keyword phrase in Google, so should I also start using Google Adwords so I have the the top Adword ranking and the top organic ranking? SEO Answer: This is a question we get a lot and the answer is always the same. If the ROI is worth it, then do it. If you are making more money by using Adwords with an SEO campaign then it makes sense. Running Adwords will not affect you SEO work postiviely or negatively so do not let that be a factor in whether you do it or not. In fact, using Adwords while your SEO campaign builds is even a better idea. Also using it to test some keywords is a great use for Adwords. After all, you don’t want to rank for keywords that won’t convert into sales or clients. Adwords can test this for you rather inexpensively. Remember to watch your Adwords CTR and set up a conversion testing method. One concern I can offer is to watch your sales and make sure you aren’t stealing from yourself. Obviously both methods, Adwords and SEO, will bring traffic an sales but if too many sales are coming from Adwords that would naturally be coming from SEO you may be shrinking your profit margin. Test this by dropping your ad for a time and watching your sales. Do they remain consistent? Ditch the ad. Do they drop? Put the ad back up. In the end the decision to continue your Adword’s campaign should be based on actual traffic data. Below screen shot from...