SEO: An Effective And Inexpensive Marketing Strategy

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time. While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers? Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses: Appropriate SEO use can reduce competition. It can increase traffic to a website, and consequently, can increase sales. Makes a website more visible. It is inexpensive marketing. Competition buster Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This...

Link Building Guide

The Internet is a really strange environment. No other business model has ever been so contradictory, so hypocritical, so confused. Here’s the problem. For a website to rank well in any search engine and especially Google it must have links. Although there are many ranking factors at play, links are still key to getting organic traffic. However, the best links according to Google are natural links, that is, when another website chooses to link to your website or their own accord because they like your business. This is considered a “vote” in Google’s PageRank system. But, if your site is new there is no way for anyone today to find out about it in the search engines. In the past people used to find new websites by searching web directories. Today everyone goes to Google (or one of the other SEs) first. So if you are not in the search index how do you get discovered to then win some natural links? It really is a catch 22 situation. And although Google loves natural links, to get anywhere in the Google you have to build your own links. Link building is almost considered to be spam. It can be argued that every single link that you personally create with the sole purpose of boosting your site in the search engines is a form of spam. Even if you are contributing to a blog by joining the discussion or writing a guest post, deep down inside you know that you are there to get your links. Is this wrong? Many people think so. Is there an alternative? There are some,...

Does Your Website Suffer from These 4 Common Copywriting Mistakes?

You can have a well-designed website. You can even have an optimized website that ranks high in the search engines for top keywords. But if you don’t have conversion-driven copy, it’s all for nothing. Simply put, your website copy is what determines whether or not a visitor becomes a customer. The good news is writing web copy that sells is actually easier than you might think. The key is to avoid these common copywriting mistakes. Too much “we-we” talk—I hate to burst your bubble, but your customers don’t want to hear you rambling on and on about how great you think you are. Customers only care about one thing: What’s in it for me? With that in mind, you shouldn’t be saying “we, we, we”, but instead, you need to say “you, you, you.” Here’s a cool tool I like to use when writing web copy. It grades your copy based on how custom-centric it is. The copy is difficult to scan—Eye-tracking studies show that users tend to scan online content rather than read it word for word. In fact, online readers scan in an F-shaped pattern. That means you need to focus on making your copy as easy to scan as possible. You can do this by using short paragraphs, bulleted lists, bolded phrases, and by putting the most important information at the beginning of each new paragraph. Weak headlines lose readers—Your headline should never be an afterthought. It needs to be something you put a lot of thought and effort into. Remember, this is the first thing a new visitor will see. The headline needs to suck...

Search Stories is Good Fun – But Is it Good SEO?

Eric Gehler, a search engine consultant, here at Big Oak SEO discovered an absolutely wonderfully fun and addictive toy today. It is called Search Stories and can be found on YouTube.com. You can see the two videos we created in just a few minutes. I’m sure with some additional time and a little brainstorming you could come up with some great ideas. From our attempts you can see the potential value, marketing your clients in 30-second commercials that are affordable and may help their online success. It was fun and we had a good time creating these videos, but how helpful will these videos be for SEO rankings or Corporate Branding? As with most things only time will tell. But it is probably worth a few minutes of your time to test it out. We’ll be watching the SERPs to see if these show up. Big Oak SEO –  A Richmond SEO Company Not Showing Up In Google...

Video SEO: 7 Quick Tips on How to Optimize Your Video for Search Engines

Google has been more proactive in displaying videos, images, news, tweets, and other real time news items in search results.  Among all these pieces, video content is considered to be the one of the most valuable components because it can result in increased traffic and higher conversions for your business if it is done correctly. Here are the 7 quick tips on how to perform Video SEO: As far as on-page factors are concerned, the video SEO is similar to webpage SEO.  Title of your video is the most important aspect of on-page video SEO.  If possible, it is best to have your main keyword as the early in your title as possible. Description of your video should have the relevant keywords as well.  If you are planning on hosting your video on third-party video platforms, write up your video description so that it has relevant keywords as well as a link to your website. For third party platforms like YouTube, it is important to choose as many relevant tags as possible.  Google will rank the videos both for your target keywords and your tags. Google’s algorithm is not sophisticated enough to analyze the content of your video, however, if your video does not offer any real value, it will result in higher bounce rate and fewer views and subscriptions, which in turn will negatively affect your rankings.  So don’t just create a video to get links, instead, think of it as a dynamic content.   Add engaging and relevant background music tracks to your video to keep your viewers attention.  Visit TheMusicBakery.com to browse cost-effective and engaging background music...