What Makes a Good SEO Client

What Makes a Good SEO Client? This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client? Trust in the SEO Company and their SEO Advice Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy. Availability and Responsiveness A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website. Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes. Questioning and Understanding A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client...

Clients should help their own SEO cause

It occurs to me that as you get into more tactics that involve the social web, you should start leveraging the client’s staff (and possibly their customers) for assistance. For example, what if you created a series of assignments to roll out over the life of your work with the client starting with each staff member tagging the company on delicious, then digging some page(s) on the site that they like, then creating their own lens on Squidoo.com, etc. Providing instructions for your clients on how to do this would be part of the SEO consulting work you should be doing for your clients. SEO is hard work and many hands make light work as my Mom used to say. Get your client’s involved and they will appreciate you efforts all the more and feel like they are part of the process and the...