Checking a Webpage for SEO Quality (According to Google)

My colleague, Will Paoletto, wrote an excellent post about using logic to prove that directory submission was still a valid SEO tactic, despite what you may have heard from other SEO companies. I thought I would take this a bit further and help you decide if the directory submission is really worthwhile by showing you how to judge the quality of the placement page your site would be listed on in the directory. We’ll start out with idea that you  have an accounting site and you are looking for quality directory submissions. While a directory may have a decent PR ranking (3-5) you also want to check to make sure the page your listing will be placed on is a quality page. You can use this method for any potential page you are requesting a link for, but this is especially helpful when deciding whether a page within a directory is worth your money. Here is an example: The URLZ Web Directory (http://www.urlz.net/) has a home page PR value of 3, which is respectable if not great. If you are considering purchasing a link from this directory your next step should be to identify the exact page your link will live on. After searching the categories you would find that this is the most likely category for your accounting site: http://www.urlz.net/Business_And_Shopping/B2B_Services/ After finding this page we want to evaluate the importance of it to the search engines, particularly Google. To do this we want to check and see if it has any PageRank value of its own. If you have installed the Google Toolbar you can see the toolbar...

Google Launches Trends for Websites

Google launched Google Trends for Websites today and I’m excited. Not a lot of time today, but if you are a linkbuilder this is great news for you. Barry Schwartz from Search Engine Land, makes a good point that I agree with: Now, if you think like a link builder – you can use this tool to find sites that are within your “neighborhood” or industry. So if I want to find link partners for the Search Engine Roundtable, I enter in seroundtable.com, look at the related sites and ask all of them for links. Then I go to all of those sites and see who is related to them. You can, theoretically, keep expanding that list, as far is it makes...

Ten Signs That Your SEO Is a Quack

Have you wondered how so many SEO companies could possibly exist on the web? Well, most of them are fly by night, opportunistic companies with little to no experience. Below is a helpful “top ten list” which can help you discern the honest SEO companies and those looking to take your money. There are so many SEO/SEM firms cropping up that talk a good game but don’t deliver results. This is in part because there’s so much information that is freely available about search engine optimization. On the surface, SEO sounds easy — and it really is — once you’ve had a number of sites to experiment with. What’s even easier than SEO, however, is discussing SEO as if you know what you’re actually doing (when you don’t)! Here are 10 signs to watch out for that may very well indicate that your potential SEO is a quack. Please note that one of these individually may not be bad, but if you notice more than 2 or 3 of these when speaking with any SEO company, you may just want to head for the hills! 1. Your SEO company talks about Meta tags and Google PageRank (PR) as if they are the magic bullet to high rankings. For the most part, there’s no reason to even bring up the keyword Meta tag nor toolbar PR in a discussion about what needs to be done to get better search engine exposure for your site. Both of them are issues that quack SEO companies will talk about because they actually believe they are the key to SEO success. They are not....