SEO Can Make Or Break Your Business

Nothing new in this post if you are a veteran of the SEO game and were involved in the Google wars of 2012 (namely Penguin and Panda). But if you are new to the game and wondering if SEO is a worthwhile investment of time and money, here are some things to consider. If you feel like you are ready to take the plunge and see how search optimization can help your business succeed, give us a call at BigOakInc.com, 804-741-6776 or email us at contact@bigoakinc.com. If there was one thing that could increase your profits if done correctly or that could drop your online business off the map if done wrong, wouldn’t you want to know what it is?  Search Engine Optimization, or SEO, is one of the most important things businesses can do to boost their online visibility.  Many people have worked with SEO, but with the Panda and Penguin updates by Google, it is more important than ever that it is done correctly.  If SEO does not meet the criteria of the search engines, your site can be penalized. Increase Traffic to Your Site One of the biggest reasons to use SEO is so that you can increase the volume of traffic that comes to your website.  You want people who type in keywords that relate to your business to see your company’s website pop up in the search results. If your site is not within the first couple of pages, most people will not keep searching to find you.  SEO is the process of improving your search engine rankings so that your company will move...

What Makes a Good SEO Client

What Makes a Good SEO Client? This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client? Trust in the SEO Company and their SEO Advice Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy. Availability and Responsiveness A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website. Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes. Questioning and Understanding A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client...

Search Stories is Good Fun – But Is it Good SEO?

Eric Gehler, a search engine consultant, here at Big Oak SEO discovered an absolutely wonderfully fun and addictive toy today. It is called Search Stories and can be found on YouTube.com. You can see the two videos we created in just a few minutes. I’m sure with some additional time and a little brainstorming you could come up with some great ideas. From our attempts you can see the potential value, marketing your clients in 30-second commercials that are affordable and may help their online success. It was fun and we had a good time creating these videos, but how helpful will these videos be for SEO rankings or Corporate Branding? As with most things only time will tell. But it is probably worth a few minutes of your time to test it out. We’ll be watching the SERPs to see if these show up. Big Oak SEO –  A Richmond SEO Company Not Showing Up In Google...

Big Oak Moves to New Offices

Most of walls in our new offices are bare, except for George’s – he has a swanky setup going with mood lighting, and the foyer is empty at this point. We don’t entertain many customers in our office space as they prefer we come to them or else a phone call made, so furniture in the foyer is something for next month. But we are moved in, our FIOS connection is humming along at a blistering 25,000 kbps and it is all our space, so we are a happy SEO company now. I’ve always wanted to have our own building and our sign on the door and finally that is the case. It only took six years to get to this point, but it was worth it. The move went well and we are here for the next three years so we plan to stick around. If you are in Richmond, VA and would like to drop by, please do. The fridge is full of sodas and we have a crushed ice option on the fridge door so cold beverage are available. We are also back in the Richmond proper, so to speak, so our address is once again a Richmond address. Big Oak SEO 3781 Westerre Parkway Suite C Richmond, VA 23233 Just glad to be somewhere  where I control the thermostat....

Optimization of Search Engine Results in Bing

I’ve played around with Bing over the last few days to see what it offers. Most of my evaluation has been of the results page from the user’s point of view. Are the results I’m getting relevant? How would I use the tools on the left side (“refined” results, Related Searches, Search History, etc)? How would I pick which result to click on? As an SEO company, we know it’s important that the client’s site ranks well and that search engine users click through (more traffic + more sales = more revenue which makes our clients happy). Users only have a few pieces of information to help them decide what site to visit when they’re looking at a results page: the title (that is also the link to the page), a short description, and the URL of the page. From what I’ve seen of the results in Bing so far, it looks like the results page is pulling the title tag and meta description, which is pretty standard. However, they’ve added a little something extra to help users decide if this is the site they want before they click. When you hover over a search result, a horizontal line with an orange dot appears on the right. Mouse over the dot and a Preview window opens. In that Preview there is copy from the page, maybe a phone number and/or email address for the site, and sometimes even 5 deep links. So where is this information coming from? It looks as if Bing is pulling the first content on the page and the first links. This isn’t so great...