What is RSS – RSS in Plain English

Before you begin watching this video on RSS, I have to give a HUGE recommendation to the company that produced this remarkable piece of work, Common Craft. They have created some very creative and helpful videos to help people understand a variety of technologies and ideas, such as RSS. They say it best themselves: We use a simple format and real-world stories to make sense of complex ideas. We’re interpreters. We present your products and services in plain English using short, unique and understandable videos in a format we call Paperworks. They have many more videos for you to see and I wish them the best and hope they succeed. The idea is wonderful and the delivery is even better. The Internet needs more companies like...

Comprehensive Article on Linkbaiting

Well, I was going to write a post on linkbaiting and while doing some research I came across a thorough linkbaiting article already. The author, Andy Hagans does a masterful and clever job of outlining the types of linkbait, the methods of linkbaiting and the reasons to use linkbait. He even goes into social media bookmarking for good measure. He notes that page titling is extremely important, but not just for SEO purposes, but to attract attention. He references Copyblogger’s 10 Sure-Fire Headline Formulas That Work as a starting point when trying to create linkbait. I like the list so much I am adding it to my blog too. When creating titles for your linkbait here are some title templates to start with or a cheat sheet, if you will. Copyblogger’s title cheat sheet: Who Else Wants [blank]? The Secret of [blank] Here is a Method That is Helping [blank] to [blank] Little Known Ways to [blank] Get Rid of [problem] Once and For All Here’s a Quick Way to [solve a problem] Now You Can Have [something desirable] [great circumstance] [Do something] like [world-class example] Have a [or] Build a [blank] You Can Be Proud Of What Everybody Ought to Know About [blank] I won’t go into this any further, but visiting Andy Hagans’ Ultimate Guide to Linkbaiting and Social Media Marketing would be a worthwhile use of your...

Links To Your Site: Google Backlinks Reveals All

Google has posted about a new webmaster tool. It will allow webmasters to view backlink information which will show who links to your site, which pages are getting the links as well as both internal and external. This will certainly be helpful for webmasters and I applaud Google for allowing us insight, but I’m still bothered by this statement made by Google: “(Note that this may not be 100% of the external links to this page.)” Oh, well. Better than nothing and a step in the right direction. I believe Google wants cooperative partnerships with webmasters and ethical SEO companies and this is at least a nice gesture toward that goal. Time will tell, but the future looks a little brighter. As of Feb. 6, 2007 the Link tab was not yet showing in my Webmaster Tools, we’ll assume it will show up...

Six Strategies for RSS Feed Promotion

With so many strategies in the SEO world, using RSS Feeds can often be overlooked. This article on RSS Feeds can help you understand how effective RSS can be towards the SEO and Internet Marketing of your site. Top 6 Strategies To Put Your RSS Feed Promotion On Steroids As I wrote in one of my previous articles, the orange revolution has begun. RSS is here and it has taken the internet by storm. The number of webmasters becoming a part of this online revolution is growing on a fast pace. The reason is, RSS feeds have proved to increase traffic in a big way. And creating your own RSS feed would surely be a step towards tapping in a new source of traffic. However, just publishing your own RSS feed and waiting for miracles to happen won’t work. In order to get those most wanted subscribers, RSS feeds need to be promoted and marketed in the right way. With a good dose of quality traffic directed towards your feed, long term subscriptions will definitely start pouring in. The following 6 ways will not only help you get the word out about your RSS feed but also help you retain a fresh flow of targeted visitors to your website. Strategy #1: Create an individual webpage for your RSS feed The most important part of your promotion should be creating a webpage dedicated to your RSS feed. Since RSS is still new to most of the online users, you can give your readers an introduction and explain how beneficial it is to subscribe to your RSS feed. You can also...

Why Reciprocal Linking Works for SEO

The first question you have to ask and answer about whether to embark on a reciprocal link exchange program for your website is “why”. After all, it’s work, time and money. It has to stand up to business analysis. I’ve been doing reciprocal linking for websites since 1996. In that time, I’ve seen this work evolve from one that was primarily a way for niche interest, hobbyist-oriented sites to reach out to each other, to one that is now a business function, often driven by the need for quality traffic exchange, and good search engine results. Web Promotion Before Google Before Google came along and put the focus on link popularity, only the savviest businesses were running link directories and pursuing links with other relevant sites. Most businesses ignored reciprocal linking. The prevailing wisdom was that a business website should not link out to anyone else, if they could help it. The concept was that you should capture visitors, hold them hostage, and never, ever cooperate with anybody else. This has been proven wrong. What’s interesting, though, is that the purpose and linking methods that worked well for those niche sites in the pre-Google days still work well today. It is important to keep this in focus, as there are now a lot of people out there who are trying to do this work using misguided methods, for misguided reasons. Why Link? First and foremost, linking should be pursued as a branding function of your business. If other websites that are relevant to your business are running link directories, and offering to list yours for free, then it makes...