Choosing Keywords and Key Phrases for SEO

Choosing keywords and key phrases for SEO (Search Engine Optimization) is an art: if a webmaster doesn’t choose the right keywords and phrases and use them within the pages of the website, the amount of web traffic they will receive can be directly and adversely affected. Due to the fact that the Internet is a vast, collective space of information, webmasters are constantly striving to make their website more visible and choosing keywords and key phrases for SEO purposes can immediately increase a website’s page ranking, if done correctly. Thus, with an increased page ranking in search engines, webmasters will see a paralleled increase in the amount of web traffic they receive. How Keywords Work Choosing the right keywords and key phrases for SEO is crucial to a website’s success. With the right keywords, individuals can create online businesses that are highly visible and an increase in visibility means an increase in the profit that a business will receive. Just because your business has a website doesn’t mean that you will be able to reach a global audience overnight–in fact, you may not be able to reach a large audience at all if web users cannot easily find your website. Therefore, in order to make your website easily accessible, you will need to get your website to appear as a response to any search engine query that a web user may submit: one way to successfully do that is to find and use popular keywords and key phrases. When a web browser submits a query to a search engine, the search engine will pull up the pages that will...

Controlling Google Descriptions

This is pretty cool. Google is adding support for a new META tag, so that you can tell them NOT to use the description at Open Directory Project (ODP). It’s hard to get old or outdated descriptions updated on ODP. So this is great in those situations. The way Google descriptions (snippets) are generated that appear under a page in the search results is completely automated. The process uses both the content on a page as well as references to it that appear on other sites. One source Google uses to generate snippets is the Open Directory Project. Some site owners want to be to able to request not using the ODP for generating snippets, and google has added support for this. All you have to do is add a meta tag to your pages. To direct all search engines that support the meta tag not to use ODP information for the page’s description, use the following: <meta name=”ROBOTS” content=”NOODP”> To direct Google specifically from using this information to describe a page, use the following: <meta name=”GOOGLEBOT” content=”NOODP”> For more information, visit the webmaster help center. Once you add this meta tag to your pages, it may take some time for changes to your snippets to appear. Once Google has recrawled your pages and refreshed our index, you should see updated...

How to do a 301 Redirect

301 permanent Redirect Redirects are essential for some websites. Without them pages don’t get indexed and that hurts your search engine visibility. The best way to do a redirect is to use a permanent 301 redirect. A permanent 301 redirect sends a status code to the browser alerting that the page has moved and a new page is taking its place-redirecting it permanently. Here are a few ways you can achieve a 301 redirect: Redirect from a subdomain to a domain It is important for SEO that all of your backlinks go to the same URL. Remember, www.bigoakinc.com, bigoakinc.com, www.bigoakinc.com/index.html and bigoakinc.com/index.html are all different pages to the search engines. We want all the PageRank funneling to one page. This can be helped with a 301 redirect to send browsers and bots who go to one of your home page variations. Modifying your .htaccess file that sends a 301 redirect status is where to start. Options +FollowSymLinks RewriteEngine on RewriteCond %{HTTP_HOST} ^domain.com RewriteRule ^(.*)$ http://www.domain.com/$1 [R=permanent,L] If your host doesn’t allow mod_rewrite, you can use this code in an .htaccess file Redirect 301 http://domain.com/oldpage.html http://www.domain.com/newpage.html Code for various 301 redirects: PHP Redirect < ? header(‘HTTP/1.1 301 Moved Permanently’); header(‘Location: http://www.newdomain.com/newdir/newpage.htm’); exit(); ?> ASP Redirect <%@ Language=VBScript %> <% Response.Status=”301 Moved Permanently” Response.AddHeader “Location”, “http://www.newsite.com/newdir/newpage.asp” %> ASP.NET Redirect ColdFusion Redirect < .cfheader statuscode=”301″ statustext=”Moved permanently”> < .cfheader name=”Location” value=”http://www.new-url.com”> Please use the information responsibly and be sure this will be a 301 permanent redirect. Moving it again can upset the search...