My How SEO Has Changed (Infographic)

Big Oak started out as a web design firm back in January of 2004. But by June of 2006 we had already changed our strategies and become an SEO company. Now we are focused on many other marketing specialties, which you can see here, and now we are a Internet Marketing company in the highest regard. But our roots are in SEO and seeing this infographic from QuickSprout made me wonder if the business world has accepted the idea that SEO is no longer what it was even a year ago, much less five years ago. While not all the changes are listed in this infographic, it does hit the high points, and is a cautionary infographic for online businesses who think they can still bully their way to better rankings by building links through spammy techniques. Better rankings, means better brand building and smarter marketing. In many cases this means more time and more money, but when done correctly the ROI should be there. Content strategy (see how we can help you with your content strategy) has become more important, and that includes content on your site as well as content you are using on third-party sites. Content on your own site needs to answer questions your potential customers are asking and provide thoughtful answers. This proves you are an industry leader and gives them confidence in your company. Content is good, but strategic content that draws in visitors is what is truly...

SEO: An Effective And Inexpensive Marketing Strategy

Individuals are online today.  They’re online at home and in the office where they can easily access the internet using personal computers or laptops.  Tablets and cell phones have taken our ability to be plugged in a step further.  While away from personal computers or laptops, individuals can still connect to the internet, check email, and remain in synch with the outside world as they use tablets and cell phones.  In fact, people are so online today that many experience feelings of anxiety and frustration when they are away from their computers or mobile devices for prolonged periods of time. While on the go, a person may occasionally find himself in area where he is outside of cell phone range and that may mean he can’t access the internet on his phone.  Being cut off from the internet addiction that humankind craves can be challenging.  With so many people online at home, at work, and on the go, wouldn’t it make sense to use SEO marketing to reach potential customers? Search engine optimization is an effective and inexpensive marketing strategy employed by thousands of businesses and organizations.   It’s a powerful tool that can be used to promote a business even while the company’s marketing executives sleep.  Here are a few reasons organizations today use SEO to influence their businesses: Appropriate SEO use can reduce competition. It can increase traffic to a website, and consequently, can increase sales. Makes a website more visible. It is inexpensive marketing. Competition buster Let’s be honest.  Many internet users want to get the best search results while putting forth the least effort possible.  This...

Comics Make Great Link Bait

One of our clients posted a comic we created for them on their blog. While being funny and a nice 5 second distraction for your day, this comic also offers the potential for outside sites to link to them. In other words, this comic and comics in general make great link bait. You may wish to entertain this idea of comedy and SEO for your clients or maybe you already have. We would love to see other examples of comics and link building you have used or you have found being used. Add any good finds to the comments below. We did something similar when we created the first ever monthly SEO Comic a few years ago. Here is the Bad to the Bone comic from our client. (Love the comic name.) And here is the comic...

The Power of Infographics for Link Building

Infographics are widely used today and you cannot open a newspaper, turn on a news channel or drive for long without bumping into one.  Infographics are used widely online by media savvy businesses looking to build their brand identity and also because they are able to transfer a great deal of information using a graphic – they are much, much more than a simple picture. We created Infographics Showcase a year ago to help with our clients’ link building and branding needs and it has been a wonderful tool for us. It has also lead to some infographic design work which has been a nice source of income for Big Oak Studios. The format for an infographic is varied, but there are some common themes; they are very relevant plus how they render up the information to the user is easy to understand plus there is an added bonus of playing to a humorous aspect of the information or context. Infographics are also widely shared – instead of people sharing a news article or blog post, it is simpler to share the infographic.  The propensity to be shared is what makes an infographic such an excellent tool for SEO – not only are they highly relevant and easy to understand, but they create a lot of links by being shared or adopted by other users. Infographics lend themselves to almost any situation; if you have even the most convoluted business model or idea, you can convey the fundamental features and benefits effectively using an infographic.  An online storage company, Mozy.com, had a problem in getting people to understand how...

What Makes a Good SEO Client

What Makes a Good SEO Client? This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client? Trust in the SEO Company and their SEO Advice Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy. Availability and Responsiveness A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website. Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes. Questioning and Understanding A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client...