What Does Direct Traffic Mean in Google Analytics?

Since I’ve been looking this up for my own reaons, I thought I would share my findings. Direct Traffic means of course that there’s NO referrer when the visitor came to the site. This could be because someone: typed in the URL directly in their browser used a bookmark in their browser clicked a link from an email  with a non-web-based email client (like Outlook) clicked a link in a document (PDF, Word) clicked a link from within a secure site (https://) used a mobile app (which could come from twitter, stumbleupon, email, etc.) some JavaScript redirect links may not set a referrer some corporate intranets may strip out referrers if the user has browser plug-ins to mask their referrer some banner/PPC campaigns may not pass a referrer correctly The IE browser can sometimes be problematic & not send a referrer under certain conditions   Has anyone heard of any other reasons traffic would be identified as direct traffic in Google...

Why Most SEO’s Waste Their Time

I skate to where the puck is going to be, not where it has been. – Wayne Gretzky Blog commenting, article spinning, article directory submission, profile links: such methods are still in the search engine optimization tool box for many internet marketers because they still work here and there. What these site owners don’t want to come to terms with is the fact that their success has a very short life span. Sooner or later, Google engineers will update their algorithm and their rankings will evaporate in seconds. Rather than spending months trying to trick Google into ranking your content based on hundreds or thousands of subpar quality links, spend months on generating links that will last for decades. Realize that although those subpar quality links will get you a quick payoff in the short term, you are wasting a massive amount of your time because, sooner or later, Google will devalue those links. Even short term success isn’t guaranteed. If you’re getting traffic from high ranking keywords, inevitably you’ll have people looking at what other type of content you have on the web. If people find thousands of spun articles that link directly to your site, written in language only Jabba the Hut would understand, you can be sure that they aren’t going to buy anything associated with your site’s brand. It’s pretty obvious when a site is looking to provide useful information and when it is looking to cash in by gaming Google. Eventually, your site won’t be a visited by harmless Googler, but a Google engineer who will manually inspect your site and determine its fate...

Article Writing: Why Quality Trumps Quantity

Article writing is the single most effective tactic for driving traffic to any website. Unfortunately, there are too many webmasters out there that place a greater importance on quantity than on quality. For every webmaster out there that focuses on writing quality content, there are at least a few who simply do keyword research and pump out as much content as possible to hit those keywords. In the earlier days of Google, this was an effective strategy. However, things have changed and it is now more effective to spend time writing a few quality articles than it is to build a content farm out of mediocre articles. Low quality articles litter the internet, frustrate visitors and make the lives of legitimate website owners that much more difficult. High quality articles are not written with the sole intention of hitting keywords. High quality articles are written with the reader in mind first. The best articles are those that are unique, well-written and backed by research. Visitors to your website can tell instantly whether or not the content is worth spending the time to read. Here are four reasons why quality trumps quantity in the realm of article writing: Quality Articles Provide Value to the Reader By “value,” I’m referring to articles that readers find useful, interesting, entertaining or though-provoking. These articles reward website visitors for spending the time to read what you’ve written. This generates good will among your visitors and encourages repeat website visits. Every visitor that bookmarks your website is one less visitor that you have to earn through Google. High quality articles also generate more natural links...

Link Building Guide

The Internet is a really strange environment. No other business model has ever been so contradictory, so hypocritical, so confused. Here’s the problem. For a website to rank well in any search engine and especially Google it must have links. Although there are many ranking factors at play, links are still key to getting organic traffic. However, the best links according to Google are natural links, that is, when another website chooses to link to your website or their own accord because they like your business. This is considered a “vote” in Google’s PageRank system. But, if your site is new there is no way for anyone today to find out about it in the search engines. In the past people used to find new websites by searching web directories. Today everyone goes to Google (or one of the other SEs) first. So if you are not in the search index how do you get discovered to then win some natural links? It really is a catch 22 situation. And although Google loves natural links, to get anywhere in the Google you have to build your own links. Link building is almost considered to be spam. It can be argued that every single link that you personally create with the sole purpose of boosting your site in the search engines is a form of spam. Even if you are contributing to a blog by joining the discussion or writing a guest post, deep down inside you know that you are there to get your links. Is this wrong? Many people think so. Is there an alternative? There are some,...

What Makes a Good SEO Client

What Makes a Good SEO Client? This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client.  Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client? Trust in the SEO Company and their SEO Advice Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business.  There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing.  Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy. Availability and Responsiveness A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website. Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes. Questioning and Understanding A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client...