Marketing Your Business on Google+

Chances are you’re in one of three categories regarding Google’s latest social network, Google+. You’re either: Banging at the gates of Google+ to get a prized invite, Already in Google+ but struggling to understand it, or Still clueless about the whole G+ ordeal. Aren’t Facebook and Twitter enough? Now Google throws this into the social media mix? Right now, getting into the walls of Google+ is kind of like getting through an airport: it’s all hurry-up-and-wait time. You raced to get an invite, but now you’re sitting and twiddling your thumbs, waiting for users to arrive. Most people still aren’t on Google+, and those that managed to get an invite still have no idea what to do with the thing. Circles? Sparks? Hangouts? The most common stream on G+ is “I have no idea what I’m doing on this thing.” The good news for savvy businesses? You get to gain a jump on the competition by being an early adopter of G+. As fledgling Plus users slowly figure out their latest social media acquisition, you’ll one of the first up-and-running Plus users in the field. Step One: Choose Your Profile Picture Wisely Even more than Facebook or Twitter, finding a killer profile pic is essential on Google+. Your picture acts as your virtual calling card; it’s the first and the only thing G+ users see when they come across your name. Google+ requires square-shaped avatars, so choose accordingly. Select a high-resolution image that will immediately grab G+ users’ attentions– but make sure it’s relevant to your business. Step Two: Sort Out Your Circles You know how you have one...

Online Reputation Management Advice

Good news travels fast; bad news travels faster. Recent spurt in cases of rampant, and sometimes baseless, negative online publicity has affected brand image of many companies. In 2005, a single post by a blogger criticizing Dell’s support services pulled down the company’s reputation by a couple of notches. The corporate world is waking up to the necessity of playing an active role in online reputation management. Online Reputation Management involves not only analyzing all that is being written about your brand online but also repairing any damage found and constructing a positive image. A successful ORM campaign should involve public relations and search engine marketing. You have to ensure that good things are being said about you on various websites and these websites get top search engine rankings. How to monitor/track your online reputation Regular monitoring of online media will help you keep tabs on your public perception. It will also alert you in cases of copyright violations, competitor smear campaigns, domain squatting, etc. There are many online tools you can use to keep one step ahead and take immediate action. Google Alerts is the most popular monitoring tools that will track and inform you if your brand name comes up in news, feeds, videos, blogs and web results. There are blog-specific search tools like Technorati and Feedster. Twitter Search and Social Mention can also help you catch the buzz about you in social networking sites. How to repair your online reputation With the growth of user-generated media like blogs, Tweets and Yelps, the chances of creating negative publicity have also increased. The first step towards tackling negative...

Getting Informed About the Infographic

Infographics, or information graphics, have been around for as long as man has been able to draw. The earliest cave paintings are a form of infographic as they pictorially depict the life and activities of our very distant ancestors. Thousands of years later, we still readily understand them.  The infographic underwent significant development in the 20th Century and an infographic, rather than written or spoken language, has been used in our first communication effort with extraterrestrials! Infographics are widely used in our society, in mathematics, mapmaking, signage, news media, education, travel, medicine, politics and even religion.  No aspect of our lives is untouched by the application of infographics. So why are they so popular? Infographics convey knowledge and advice, even mandatory orders, in a form which the human brain readily recognizes and associates with the information behind the representation. This is known as visualization. Before man learned to read and write, he drew. Modern written language is itself derived from the development of drawings which became standardized into symbols and in turn, into recognizable letters and numerals we now recognize.  Hieroglyphics from ancient Egypt are a good example of an intermediate written language which revolves around symbology and formed the basis for the development of vowels and consonants. Graphical representation renders itself far more accessible and understandable by people; whether they understand the language of the designer or not.  The reason why people accept so much information via infographics compared to text is explained by how our brains have formed over time.  During man’s early development, we were not equipped with language, never mind the ability to read and...

Link Building with Google Alerts and RSS Feeds

Link building is something a lot of people struggle to do effectively. The problem isn’t always knowing how to build links, it’s sticking to a couple of tactics and ensuring they yield results before moving onto  the next one. In this post I am going to discuss to one tactic you can implement straight away using Google Alerts & RSS Feeds. 1. Building Ideas One of the biggest mistakes people make is treating link building as a numbers game. They build a bunch of links and never think about them again. You should treat every piece of content as a sales piece for the site you are promoting. The content should be topical and relevant to the industry you are in. It should be themed around popular subjects.. To get ideas for your content, build your own RSS Feeds as follows: a. search.twitter.com You can enter keywords in search.twitter.com and build a social feed for them. If you use RT “keyword”, it will tell you what people are retweeting. The feed is available at the top right hand corner. b. Digg / Delicious / PopURLS These 3 sites are not only great sources of information, but can be used to highlight popular content around your target keyword. All of them allow you to search on a particular keyword and sign up to that RSS feed. Again this will allow you to quickly scan through content and see what is being marked as popular. 2. Stalking Article Writers Once you have decided on your content from step one, do some investigating on where this kind of content gets picked up....

The Real Time Web Is For Everybody

Many internet users believe that the real time web isn’t available to them. If you don’t update on Twitter, post pictures on Facebook, network on LinedIn – people think that they aren’t able to learn and benefit from the real time web. This is not the case – and tons of startups and new websites have launched which require no login, membership, or passwords to access. Below, are examples of how to benefit from these services, right now: Anyone can search the real time web. You can visit Twitter and instantly perform a search to see what people are saying about a specific page. To learn more about the types of searches that the real time web works best with, this search tips page offers several categories for which to search from. All in all, the best part about a real time search is that its instant. Plus, each day it changes, so a search today will offer different comments and thoughts than a search for the same keyword 3 weeks from now. If you want to see the hottest trends, head over to What The Trend which will summarize each of the hot topics on the web right now. In a format that can be compared to WikiPedia – the site allows any user to provide feedback as to why a particular topic is trending right now. Every day, something new is a hot trend on the real time web, and anyway can track them at What The Trend or a variety of other sources. When people share links on the real time web, it is often about...