Use the META Description Tag - SEO Tip Week 3
All web sites should use the META description tag. If you have too many pages to add it to, at least put it on your home page and any core pages that bring in search result traffic. Google will use the META description you place on your site if the user searched for a keyword that exists in the META description. Google is giving us some measure of control.
How best to use this you may ask? You need to think like a radio advertising writer. What can you say in one brief sentence that will entice a user to click your link rather than the one above or below. A little sensationalism never hurt.
A brand message can help or you can put your phone number in the META description. Think out of the box; how about a offer a discount or advertise a sale. Be careful though, if you put a sale message and when the sale ends your message might still display until Google updates your site listing. You don’t want your text in the search results still announcing a sale that is over. Ultimately you should tell searchers your unique selling proposition.
Remember that your META description will only show if the search term is in the META description. While this can be tricky, it can be done with some forethought. You can do this for all of your targeted pages and have dozens of marketing messages.
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