What Makes a Good SEO Client?
This is the flip side of the question many clients have to answer, “What makes a good SEO company to do business with?”, however; successful implementation of any SEO strategy is based on a partnership between SEO Company and client. Not only do you need a good SEO consultant but also a good SEO client, so what qualities should you see in such a good SEO client?
Trust in the SEO Company and their SEO Advice
Clients who have embarked on an ecommerce strategy have already recognized the potential of the web for their business. There is much that is different from the real world, however some basic precepts are the same no matter who you are or what you are doing. Trust is one of them, and after selecting an SEO partner the client must be able to trust what the SEO practitioner is advising and helping the client to implement for their web strategy.
Availability and Responsiveness
A good SEO client is responsive to requests and performs their part in maintaining good lines of open communication, not only between the principal or senior management, but also the webmaster or whoever is responsible for implementing content and coding changes on the website.
Being available by email or telephone is symptomatic of a good partnership, which is essential when changes need to be made quickly to react to the web developments and search engine algorithm changes.
Questioning and Understanding
A good SEO client values the experience and expertise a good SEO practitioner brings to the business mix, however it is important the client is able to understand what is happening. This means asking questions and seeking clarification of the SEO strategies being propounded and implemented. The adage that the only stupid question is the one that doesn’t get asked certainly applies here!
The SEO Partnership
Developing and implementing a successful SEO strategy requires that a good partnership develops between client and practitioner. The client understands their business and the business environment they operate in far better than the SEO practitioner will do, and the SEO strategy needs to be closely tailored to suit the client’s business. Strong interaction between client and practitioner is needed, especially when it comes to developing and adding content, ensuring relevant updates and information is provided and who to seek links from.
The advice people tend to follow most is the advice that they pay for! The same is true for SEO, and SEO consultants rely on a steady stream of happy clients paying their bills. This may seem like an obvious statement, but a good SEO client is one who understands what they are buying and is happy to write the check for the SEO Company’s invoice each month.
SEO is a Reiterative Process: Look at the Results
SEO is a process rather than a project: it requires a continuous review of the results to see what the impact of SEO strategies is, but also a thorough analysis of how the results are achieved. It is not simply the rankings which need to be reviewed and monitored, but where the traffic is coming from, user behavior when on the site, monitoring site navigation and engaging in relevant site testing in order to understand what is working well in persuading a visitor to convert to a paying customer.
What makes a good SEO client is a client who appreciates the holistic nature of SEO work and the skills and experience of the practitioner. A good SEO client will contribute enormously to the success of the web strategies advised by the SEO practitioner, in fact, it is unlikely there will be much success without a good SEO client.