Why I Don’t Like Sphinn

Posted on July 1, 2008 · Posted in Out on a Limb, Social Media Optimization

This is perfect example of why I don’t use Sphinn anymore. And yes, I realize the irony of writing that statement and then posting a screen shot of Sphinn. I was curious to see if a comic we wrote (which has a gravestone with Sphinn on it) had been “sphunn”. I scrolled down the front page and saw the following item had been sphunn 44 times. Unbelievable.

What is so amazing about this story? Well, nothing.

I apologize to Lisa Barone, I’m sure she is an excellent person and I wish her a happy birthday, but is this really worthy of going “hot” on Sphinn? Is this the Internet Marketing information we crave? From their own “What’s Sphinn?” page:

Sphinn is a social site for search and interactive marketers. It’s designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others.

Does this story fit that ideal? I firmly believe the top sphunn stories are usually made so by a group of people mutually sphinning their own stories and I have seen many sphunn stories like this, both frivolous and unrelated to the cause that Sphinn is supposed to have. It feels like a gated community where only members are allowed to achieve success.

This is exactly why I stopped supporting Sphinn a few months ago and removed the Sphinn buttons from this blog. Too many stories making the hot list that shouldn’t be there. Do we need anymore proof that the Sphinn site has little value and is really a marketing tool for a select group?

While I believe Sphinn is just a ego massage for Internet marketers it really isn’t hurting anyone, but on the other hand I believe everyone should take information and opinion of Sphinn with a giant grain of salt and realize where the real spinning is taking place.