Youtube surpasses Yahoo Search Engine

Posted on December 19, 2008 · Posted in Google, SEO Strategies, Social Media Optimization, Yahoo Search

Youtube.com has more searches than Yahoo!

Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months. – From TechCrunch

Wow, Yahoo! has certainly fallen from those halcyon days when they ruled the Internet. But this news is really more important because it tells the SEO community that you should not be overlooking the video world of YouTube.com. Big Oak SEO has been stepping up its efforts into the video marketing world and this is a sure sign that it was a good move on our behalf. Are you using the power of video for your product or service? It would be a mistake not to and it is a lot more affordable than you think.

And lest you think your videos would only show up if someone is searching on Youtube.com, take a look at the screen shot below. I did a search for cheap wine (don’t ask) and the screen shot shows the last results on page 1 of Google’s search results. Yes, you see two videos from Youtube.com. Wouldn’t it be nice to have your video there if you are a wine seller.

Results for Cheap Wine. Notice the last results are videos from Youtube.com

Results for Cheap Wine. Notice the last results are videos from Youtube.com

I have also seen video results in the #4 position on Google’s search results and I’m sure this will only continue to happen more in the future. Don’t sell your service or product short, anything that can be marketed on the web can have video marketing to support it. Make sure it is part of your Internet marketing plan.