Youtube surpasses Yahoo Search Engine

Youtube.com has more searches than Yahoo!

Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months. – From TechCrunch

Wow, Yahoo! has certainly fallen from those halcyon days when they ruled the Internet. But this news is really more important because it tells the SEO community that you should not be overlooking the video world of YouTube.com. Big Oak SEO has been stepping up its efforts into the video marketing world and this is a sure sign that it was a good move on our behalf. Are you using the power of video for your product or service? It would be a mistake not to and it is a lot more affordable than you think.

And lest you think your videos would only show up if someone is searching on Youtube.com, take a look at the screen shot below. I did a search for cheap wine (don’t ask) and the screen shot shows the last results on page 1 of Google’s search results. Yes, you see two videos from Youtube.com. Wouldn’t it be nice to have your video there if you are a wine seller.

Results for Cheap Wine. Notice the last results are videos from Youtube.com

Results for Cheap Wine. Notice the last results are videos from Youtube.com

I have also seen video results in the #4 position on Google’s search results and I’m sure this will only continue to happen more in the future. Don’t sell your service or product short, anything that can be marketed on the web can have video marketing to support it. Make sure it is part of your Internet marketing plan.

12 Comments

  1. Additionally, Videos from Youtube can be GEO Targeted as well as added to Google Local for your business. Google Maps results at times pulls in videos that are geo-targeted for your area.

    Reply
  2. How do you suppose a professional services firm or small business can leverage on youtube @ No physical product and whatever production would probably wind up looking cheesy and cheap? Do share some of your productions. Thanks :)

    Reply
  3. thats normal, but both are on different markets. I mean, on youtube you only want to see videos. On yahoo you have one necessity to be solved by the search engine. The targets are quite differente and the kpi canĀ“t go in the same line. Search per user is not a Succesfull kpi alwais…,

    Reply
  4. Showing youtube vids in the searches just keeps adding to the empire. Guess no real way around it if its relevant. Yahoo needs to do something, they send almost no traffic..i don’t even believe them or MSN even get searches.

    http://www.characterplanet.com

    Reply
  5. Hello,

    I would add that there are a number of ways to brand a YouTube profile that can be used in conjunction with your approaches and really maximize what you get from YouTube.

    This is very helpful information. The only thing I also would add is about the importance of the thumbnail. YouTube picks 3 thumbnails for people to chose from. So when creating a vid, it’s good to have a compelling frame in one of those three locations. Here is little more more for anyone interested.

    http://www.marblehost.com

    Reply
  6. Though I haven’t tried this type of marketing strategy for any of my clients, I have been noticing this thing from last many months, I think it is the way of google to gain importance of youtube.com. Initially youtube.com was popular as video site but unfortunately was not in green,after acquiring it, Google.com tried different ways to make it profitable,and showing relevant videos of search terms on first page of SERP is one of them.

    http://www.websitedesigner.ws/

    Reply
  7. As a business, if you upload a clip of an event – just say from TV – who is breaking copyright law here: the company, youtube or both?!

    I’ve not really looked into this because – as already mentioned – these low budget productions look just that and I don’t see how it can add value to your companies image.

    I’d like to hear others opinions on this and would certainly like to be corrected :)

    Reply
  8. I would say both. That is why Youtube.com is constantly removing these types of videos. I would say you are minimally at risk since the video is hosted on Youtube.com.

    Reply
  9. This is one way of traffic generation to video sites. I have not tried any of such marketing strategy so far.
    ————
    Stellathomas

    blogging for a living

    Reply
  10. I was reading a report that said the top of most marketers budgets in 2009 is video marketing. It’s going to keep growing in popularity, especially in a recession when there may not be enough money to do traditional events like seminars etc …

    Reply
  11. Though I haven’t tried this type of marketing strategy for any of my clients, I have been noticing this thing from last many months, I think it is the way of google to gain importance of youtube.com. Initially youtube.com was popular as video site but unfortunately was not in green,after acquiring it, Google.com tried different ways to make it profitable,and showing relevant videos of search terms on first page of SERP is one of them.

    Reply
  12. Why do you think Google jumped to purchase youtube? Now they essentially own another search engine, where they can expand their advertising. It was a great move by them, they are buying out the competition.

    Reply

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