Blogs: Good and Bad

What is a good business blog? Clients like to know if they should blog and what is a good blog if they decide to blog at all. Sounds like a Dr. Suess book, doesn't it? So, what is a good blog? I decided to take a look around and see what constitutes a good or a bad blog.

The Good Blog

Useful, timely, well-written information with a cohesive theme and style
Writing in a personal, yet professional, first-person style
Provide easy opportunities for feedback on your postings
Reply promptly to comments and feedback. Show your readers you are active on your blog.
Clean and well-structured design. The purpose of the blog is to provide information, make it easy for your reader to do so.
Concise posts with clearly evident points and conclusions

The Bad Blog

Incoherent, irrelevant"ramblings" on a variety of topics
No opportunity for notification
Providing corporate information that should be on your website such as testimonials, press releases and other pure marketing efforts
Long posts without focus that become a soap box for your personal issues

This list is short and concise because creating a good blog is actually a task based on common sense and crisp writing. This is one area where your company can shine. The list of bad blogs far outweighs the list of good blogs. A small amount of time and effort can reap rewards for your company, big or small.

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