Do You Have a Backup Plan?
Many of our e-commerce clients start out small, running a business from their home oftentimes and aren't sure how to collect payment over the Internet. While helping them with their Internet marketing and Search Engine Optimization needs are of vital importance it would be of little use if money wasn't being collected. We recommend Paypal for many of these small entrepreneurs, but there are other options.
PayPal Alternatives: Do You Have a Backup Plan?
Many people think that in order to do business online you need to have an expensive merchant account to have the ability to take payments by credit card from your customers. Nothing could be further from the truth. Merchant accounts can be hard to get and the monthly fees can really add up.
So what's an honest Internet Entrepreneur to do?
The answer for most is Paypal.com. It's easy to set up an account, and fees are low and depend on your monthly sales (for most it
will be 2.9% and .30 per transaction). You'll find most Net users trust and use PayPal for their everyday purchases, so they
won't have a problem using it on your website to purchase from you.
However, relying solely on PayPal.com for your business can be risky. Should you ever lose your PayPal account or you have it
"frozen," your online income will come to a screeching halt. You need a backup plan; another way to accept payments -- or you'll
have to close up shop. This is the same thing as relying on one stream of income. If you lose your job your only source of
revenue dries up as well. That's why multiple streams are best to keep you in the green.
So who are some of the others? I thought you'd never ask:
A shopping cart solution that also allows you to take all major credit cards without a merchant account. They pay you your
earnings twice a month and while your money is sitting on account it earns 1.5% APR.
With merchant fees at $2.99 plus .29 per transaction, and no extra fees for international transactions. You can sell to buyers
in 170 countries. Payments are deposited to your bank account or to your Ikobo Visa debit card.
It will run you $49.00 to open an account, then it's .45 per sale and 5.5% of the sales amount. Includes free shopping cart and
codes to add to your website. Will also work with your existing shopping cart if you just need a way to take credit card payments.
Can be used for tangible or digital download products. With 2CheckOut, you can take payment from all credit cards and even check
and debit card payments.
A great service which I've used for years. Good for selling digital products and comes with a built-in affiliate program. You'll
have to pay a one time fee of $50.00, then it's only $1.00 plus 7.5% of each transaction. Allows you to take payments from all
credit card types.
For selling software and shareware online. Your customers can pay by credit card or debit cards, even checks. Receive your money
by check or electronic transfer to your bank account. Fees are based per transaction with no monthly charges.
Accept payments by credit card via the web or even by phone. Funds are deposited into your ProPay account. You can get a ProPay
MasterCard to access your funds or transfer your earnings to your bank account. They have four types of accounts to choose
from: Basic, Premium, Premium Plus, Platinum, with annual pricing from $34.95 all the way up to $299.95, depending on the
features and type of account you need.
Money Bookers offers a merchant feature that allows you to create order buttons for your website and be paid by credit card. Fees
range from 2% all the way up to 8%, depending on how payments are made. No setup or monthly fees. You can accept payments from
over 30 countries. Money can be transferred instantly to your bank account.
Don't wait for disaster to strike before opening another web based payment account. Like a "good scout," you want to be prepared
in the event you need a backup. You never know what tomorrow will bring so get your house in order now.
About The Author
"Must Have Marketing Resources" by Merle is loaded with valuable online resources you need to know about, when it
comes to running your web business. Get your copy now at ...
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We hope this article has been helpful. If you need help putting together the pieces of an effective Internet Marketing campaign or adding the ability to accept payments for you product or service, please contact Big Oak today at 804.741.6776. We always give free evaluations!