Exhibit Deal DisplaysTrade show display company seeks higher rankings in a competitive marketExhibit Deal is an online supplier of trade show booths, trade show exhibits and trade show displays along with other trade show items. They are also offering trade show rentals, which we wrote a press release announcing. ChallengesWhen the partnership began in October 2005, the Exhibit Deal website did not rank in the top 1,000 results for their keywords in Google. In Yahoo and MSN, the Exhibit Deal site did appear on the results pages but was ranked very low. SolutionsBig Oak began by thinking strategically about what words Exhibit Deal's target audiences would enter into a search engine to find the website. From there, these keywords and phrases were inserted into the copy and code on specific pages of the site. The site was also submitted to Google-indexed directories. This helped drive targeted traffic to the site as visitors could now find Exhibit Deal in general and niche directories. It also provided valuable one-way links to the Exhibit Deal site helping to raise the site's profile within the search engines. Writing monthly articles and press releases played a large role in Exhibit Deal's ascension to the top of the rankings as well. Targeted distribution of articles and press releases allowed a steady and aggressive link building campaign that has paid off for Exhibit Deal in terms of increased sales and a substantial decrease of the pay-per-click advertising expenses. Contact Big Oak to see how we can help your company rise in the search engine rankings. Our next successful case study could be your site! Search Engine Rankings*
*Results are from May, 2008. |
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