Big Oak Client: Henderson's Furniture

Local country furniture company uses the Internet to attract regional audience

Henderson's Furniture, located in southwestern Virginia, is the region's supplier of quality country furniture from manufacturers like Tom Seely, Borkholder and Gat Creek.

Big Oak designed and developed Henderson's site and continues to work with them on search engine optimization of their site. Below are the rankings for some of their selected keyword phrases.*

Challenges

Henderson's is a local business that doesn't ship outside a 50-mile radius of their location. This limits their audience to customers within their region (or customers willing to drive to the store to pick up orders).

Henderson's manufacturers (e.g. Tom Seely) won't allow pricing on resellers' sites. This poses a problem since most users expect to find pricing online. An upshot from this limitation is that it encourages customers to call to talk with the Henderson's staff. This personal interaction has been beneficial to the sales process for Henderson's.

Solution

The site is a tool for people who know about the store or are looking for a local store that carries country furniture. It gives customers a chance to look at Henderson's furniture before they visit the store or place an order. Customer service representatives can also refer callers to the website to reference furniture pieces.

Client Praise

“Our website does a great job of organizing our lines [of furniture] and showcasing each piece. We get compliments all the time on how easy it was to look through all our furniture.”

Search Engine Rankings

*Search engine ranks change often. Results from May 2008.

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